I lead MarketCast's Media, Sports, and Entertainment practice, consulting with marketing and production execs, creating relationships with business decision-makers, fostering relationships with press, and helping develop our next generation of products and services.Specialties: Strategic thinker. Professional talker. Pop culture junkie. Frequent flyer. Music nerd.
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Chief Marketing OfficerRow K EntertainmentUnited States -
Evp And General Manager Of Media, Sports, And EntertainmentMarketcast Feb 2020 - PresentI help consumer insights execs, marketers, and creative professionals make sense of the rapidly changing worlds of entertainment, sports, and media. -
Co-Founder And Co-PresidentFizziology Oct 2009 - Feb 2020Indianapolis, Indiana AreaFizziology is a global audience insights company that delivers business-critical social media analytics, insights, and services to key industries including media and entertainment, sports, travel and tourism, and lifestyle brands. Our roster of blue chip clients includes Netflix, NBCUniversal, Warner Brothers, Amazon, FOX, Sony, Dick's Sporting Goods, and Kohl's. Fizziology works with major social media platforms - including Twitter, Facebook, Instagram, Reddit, Tumblr, and Sina Weibo - to provide a complete picture of online opinions. Fizziology uses proprietary software and a data warehouse that contains billions of unique messages around films, television, talent and brands to create predictive analytics and industry-leading benchmarks. Fizziology has international research capabilities, covering 14 key markets including China. Created in 2009 by Ben Carlson and Jen Handley, Fizziology is headquartered in Indianapolis with offices in Los Angeles and Nashville and local market expert analysts around the world. Fizziology is a 2-time INC 5000 honoree (2016 and 2017) as one of the fastest growing private companies in the U.S. In 2017, Fizziology was named the Tech Service of the Year at the Techpoint Mira Awards. Fizziology and its findings have been featured in The Wall Street Journal, the New York Times, the Los Angeles Times, Fast Company, Wired, AdAge, Variety, The Hollywood Reporter and other publications around the world.In 2017, Fizziology was acquired by MarketCast, the preeminent provider of strategic insights and data analytics to marketers and researchers in the global entertainment industry. MarketCast is a portfolio company of Kohlberg & Company, a leading private equity firm headquartered in New York. -
Chief Strategy OfficerBradley And Montgomery Apr 2003 - Feb 2017Bradley and Montgomery (BaM) is an independent creative agency, driving business and exciting customers for great brands like Microsoft, Sony, VH1, MTV, Angie's List and JPMorgan Chase. We created national TV campaigns for Windows, rebranded thousands of retail locations for Chase, and invented new ways for teen girls to communicate for MTV. BaM was headquartered in Indianapolis, with additional offices in Santa Monica and midtown Manhattan. I led strategy for BaM, working across all clients.
Ben Carlson Education Details
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Telecommunications, Psychology
Frequently Asked Questions about Ben Carlson
What company does Ben Carlson work for?
Ben Carlson works for Row K Entertainment
What is Ben Carlson's role at the current company?
Ben Carlson's current role is Chief Marketing Officer.
What schools did Ben Carlson attend?
Ben Carlson attended Indiana University Bloomington.
Who are Ben Carlson's colleagues?
Ben Carlson's colleagues are Pallab Saha, Guadalupe Vasquez, Alexa Valdes, Yaron Mendelovici, Jiachenn Choong, Keir Parker, Andrea Lopez.
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Ben Carlson, CFA
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