Drove pipeline growth and led cross-channel demand generation strategies, including paid media, organic social, SEO, email marketing and digital events. Collaborated closely with the revenue operations organization and the sales team to drive pipeline to bookings goals.◘ Achieved a remarkable 42% year-over-year pipeline growth in Q1-Q3 2024, delivering $16.3M against a $11.5M plan, while simultaneously reducing the cost per SQO from $1,800 to $1,250.◘ Optimized content strategy and implemented technical SEO updates, resulting in a 33% year-over-year increase in organic traffic pipeline in the first half of 2024.◘ Successfully onboarded a CRO platform and implemented an A/B testing program, leading to a 38% improvement in form conversion and a 22% increase in CTA click-through rates.◘ Managed cross-channel demand generation campaigns, including paid search, paid social and sponsored content, outperforming ICP pipeline targets.

Senior Account Director (50% of role): Built on the Account Director role listed below with an emphasis on content marketing and marketing automation (Hubspot). Oversaw strategy across all B2B clients and directly managed 1-2 clients.◘ Collaborated with client and internal teams to create full-funnel digital marketing programs to generate awareness, leads, and sales pipeline. ◘ Worked with the Insights team to identify content that would attract and convert target audiences. ◘ Collaborated with sales leaders to generate useful content, high quality leads and deliver Account Based Marketing. Agency Director (50% of role): Promoted to drive and manage P&L results, execute the vision, and hold the Leadership Team accountable by creating organizational clarity, communication, and consistency.◘ Developed bi-annual financial plans and provided forecasting to inform key business decisions around staffing and investments.◘ Oversaw hiring and compensation—created two programs to incentivize team members and implemented systems to foster a culture of recognition.◘ Created and maintained core processes and SOPs to improve the quality of work, client experience, and team member retention.

Drove digital marketing campaigns, acting as the primary strategic-level contact for several B2B technology accounts. Fostered successful client relationships by providing ongoing guidance and exceptional customer service, while delivering results.◘ Collaborated with Insights, Paid Media, SEO and Creative teams to develop and present multi-channel digital marketing strategies to support client’s business objectives. ◘ Worked closely with Account Supervisors and Marketing Project Managers to ensure successful and efficient campaign execution. ◘ Established KPIs, forecasted results and oversaw report creation to ensure that insightful metrics and key learnings were included.

Developed strategy and managed the execution of advertising, SEO, email, and social media marketing channels. Collaborated with clients, internal teams and partners to launch campaigns, report on results, and apply learnings to improve performance.◘ Acquired a deep understanding of each client’s industry and target audience to inform a multi-channel digital marketing strategy.◘ Increased traffic and lead volume with proven tactics, while also testing emerging platforms and audience targeting. ◘ Coordinated and communicated with multiple external stakeholders, from entry-level employees to C-level executives, to proactively ensure campaign success and resolve issues.

Oversaw research, strategy, execution, optimization, analysis, and reporting for clients’ paid advertising and search engine optimization programs.◘ Partnered directly with clients to develop goals-oriented strategies, including paid search, display advertising, search engine optimization, and landing page optimization.◘ Boosted online search visibility, and traffic by actively testing and analyzing keywords, copy, and landing pages to increase ROI.◘ Served as a thought leader on the latest trends in search engine marketing while providing creative recommendations on better serving clients and meeting their expectations.

My primary responsibility at Nautilus in the Sales Operations Specialist role was managing fitness equipment orders for specialty retail and Independent Bicycle Dealer (IBD) accounts in the eastern U.S. region, representing over $20 million in annual sales.

My first job out of school! In this position I was responsible for direct-to-consumer sales of high-end fitness equipment for brands including Nautilus, Stairmaster and Schwinn. The consultative sales process required an in-depth knowledge of the equipment and general fitness principles. I also had the opportunity to help create marketing promotions and materials.