Associate Director, Digital Strategy
Rockfish
Frisco, Tx
• Led annual eCommerce strategic programs for Kimberly-Clark, Mars Petcare, General Mills, Unilever and The Coca Cola Company, deploying paid, earned and organic content strategies across brands to drive more than $100MM in eCommerce revenue across every Pureplay and omnichannel retailer• Developed consumer personas that ignited ideal consumer experiences through shopping innovation across Amazon, Walmart, Target, Costco, Walgreens, and CVS Pharmacy• Built eCommerce playbooks for more than 60 brands, guiding content, merchandising and media tactics across their digital shelf within each retailer• Provided team leadership across agencies and internal client teams to drive eCommerce integration in other channels including social, CRM, brand websites and in-store shopping experiences