Ben Taylor, Clmp Email & Phone Number

Dallas, Texas, United States

• Leading digital team across CRM, ABM, digital media and conversion rate optimization for B2B clients
• Driving demand generation for AvreaFoster, uncovering new opportunities for clients and prospects to drive their digital programs forward

Dallas-Fort Worth Metroplex

• Driving $15MM in annual digital revenue for large nonprofit organizations through CRM, digital media, digital integration and conversion rate optimization across site properties
• Lead a team of 10 across project management, design, development and QA to ensure smooth delivery of all client campaigns
• Lead collaboration across vendors and agencies to create partnerships for fully integrated fundraising and nonprofit management

• Leading retail CRM efforts, driving personalized messages and custom offers at scale for retailers including Tractor Supply, Walgreens, Lowe's and international brands including Signet Jewelers
• Developing retail media roadmaps and deep consumer insights through Epsilon PeopleCloud for global clients such as Kellogg's and others
• Leading team of junior-level strategists, helping them grow in their approach to CRM, SMS, consumer trends and industry insights

• Led B2B demand generation ecosystem including relaunching VOMO's website, introducing 1:1 remarketing, intent-based marketing, account-based marketing, social strategies and more
• Managed our digital services division team of 6 to drive programs to increase volunteer volume and value for VOMO's clients
• Provided industry thought leadership through advanced content strategies while improving VOMO's presence online through SEO, partnerships and other elements
• Drove B2C campaigns to increase VOMO's user base and app downloads through paid search, social and email

Lewisville, TX

• Led the digital marketing team to develop the enterprise B2B digital strategy and ecosystem to drive leads for sales teams across Blackhawk Network
• Launched each division of the enterprise into Marketo, Terminus, AdRoll, Drift and other tools using content marketing to drive user-based, account-centric digital demand generation across prospects, MQLs and existing.
• Managed $3MM annual digital spend
• Globalized the Blackhawk Network ecosystem to launch across Europe, Australia, South America and others

Dallas/Fort Worth Area

• Built an agency across practice areas, coaching our teams to manage client relationships and grow their digital programs using automation through Marketo, AdRoll and other systems
• Managed the lead staff on each account to ensure strong digital strategy, design and tech implementation across all client annual programs for acquisition, cultivation and reactivation
• Responsible for revenue growth across each client's channel through development of annual planning and adjustments based on QBR
• Continually developed agency digital roadmap to ensure our portfolio was advancing every quarter

Frisco, TX

• Led annual eCommerce strategic programs for Kimberly-Clark, Mars Petcare, General Mills, Unilever and The Coca Cola Company, deploying paid, earned and organic content strategies across brands to drive more than $100MM.
• Developed consumer personas that ignited ideal consumer experiences through shopping innovation across Amazon, Walmart, Target, Costco, Walgreens, and CVS Pharmacy
• Built eCommerce playbooks for more than 60 brands, guiding content, merchandising and media tactics across their digital shelf within each retailer
• Provided team leadership across agencies and internal client teams to drive eCommerce integration in other channels including social, CRM, brand websites and in-store shopping experiences

• Built a tech company focused on cloud-based products in the on-demand service industry
• Developed annual marketing plans for Pancake Technology products in the project management and on-demand logistics industries
• Established business partnerships to capitalize on strengths of all entities for maximum growth and efficiency
• Provided leadership for all client accounts, developing new revenue models through new innovations

• Provided strategic direction for clients' digital channels including websites, social, digital media, paid search and others, establishing automation streams for all segments
• Increased annual nonprofit client online revenue from $5 million to $11 million in two years

• Developed and managed annual marketing campaigns for each region across the US
• Developed dynamic digital strategy of Corporate, 100 Loan Officer and 6 Region websites

• Developed brand awareness campaign that launched the organization into an advanced digital strategy using a new website, social and CRM integration
• Increased overall donor revenue by more than 100% in 24 months

• Marketing Account Manager
• Directed the CIA and Honda accounts for a university-run marketing agency team
• Created an interactive consumer game to promote the vehicle, educating them on the various features of the car

• Developed marketing programs promoting five areas of legal practice
• Led in research of current clients to develop new marketing strategies and communication streams