• Leading digital team across CRM, ABM, digital media and conversion rate optimization for B2B clients• Driving demand generation for AvreaFoster, uncovering new opportunities for clients and prospects to drive their digital programs forward

• Driving $15MM in annual digital revenue for large nonprofit organizations through CRM, digital media, digital integration and conversion rate optimization across site properties• Lead a team of 10 across project management, design, development and QA to ensure smooth delivery of all client campaigns • Lead collaboration across vendors and agencies to create partnerships for fully integrated fundraising and nonprofit management

• Leading retail CRM efforts, driving personalized messages and custom offers at scale for retailers including Tractor Supply, Walgreens, Lowe's and international brands including Signet Jewelers• Developing retail media roadmaps and deep consumer insights through Epsilon PeopleCloud for global clients such as Kellogg's and others• Leading team of junior-level strategists, helping them grow in their approach to CRM, SMS, consumer trends and industry insights

• Led B2B demand generation ecosystem including relaunching VOMO's website, introducing 1:1 remarketing, intent-based marketing, account-based marketing, social strategies and more• Managed our digital services division team of 6 to drive programs to increase volunteer volume and value for VOMO's clients• Provided industry thought leadership through advanced content strategies while improving VOMO's presence online through SEO, partnerships and other elements• Drove B2C campaigns to increase VOMO's user base and app downloads through paid search, social and email

• Led the digital marketing team to develop the enterprise B2B digital strategy and ecosystem to drive leads for sales teams across Blackhawk Network• Launched each division of the enterprise into Marketo, Terminus, AdRoll, Drift and other tools using content marketing to drive user-based, account-centric digital demand generation across prospects, MQLs and existing clients• Managed $3MM annual digital spend• Globalized the Blackhawk Network ecosystem to launch across Europe, Australia, South America and others

• Built an agency across practice areas, coaching our teams to manage client relationships and grow their digital programs using automation through Marketo, AdRoll and other systems• Managed the lead staff on each account to ensure strong digital strategy, design and tech implementation across all client annual programs for acquisition, cultivation and reactivation• Responsible for revenue growth across each client's channel through development of annual planning and adjustments based on QBR• Continually developed agency digital roadmap to ensure our portfolio was advancing every quarter

• Led annual eCommerce strategic programs for Kimberly-Clark, Mars Petcare, General Mills, Unilever and The Coca Cola Company, deploying paid, earned and organic content strategies across brands to drive more than $100MM in eCommerce revenue across every Pureplay and omnichannel retailer• Developed consumer personas that ignited ideal consumer experiences through shopping innovation across Amazon, Walmart, Target, Costco, Walgreens, and CVS Pharmacy• Built eCommerce playbooks for more than 60 brands, guiding content, merchandising and media tactics across their digital shelf within each retailer• Provided team leadership across agencies and internal client teams to drive eCommerce integration in other channels including social, CRM, brand websites and in-store shopping experiences

• Built a tech company focused on cloud-based products in the on-demand service industry• Developed annual marketing plans for Pancake Technology products in the project management and on-demand logistics industries• Established business partnerships to capitalize on strengths of all entities for maximum growth and efficiency• Provided leadership for all client accounts, developing new revenue models through new innovations

• Provided strategic direction for clients' digital channels including websites, social, digital media, paid search and others, establishing automation streams for all segments• Increased annual nonprofit client online revenue from $5 million to $11 million in two years

• Developed and managed annual marketing campaigns for each region across the US• Developed dynamic digital strategy of Corporate, 100 Loan Officer and 6 Region websites

• Developed brand awareness campaign that launched the organization into an advanced digital strategy using a new website, social and CRM integration• Increased overall donor revenue by more than 100% in 24 months

Marketing Account Manager • Directed the CIA and Honda accounts for a university-run marketing agency team • Created an interactive consumer game to promote the vehicle, educating them on the various features of the car

• Developed marketing programs promoting five areas of legal practice• Led in research of current clients to develop new marketing strategies and communication streams