At General Public (formerly Evangalist), I was charged with leading the creative and strategic efforts that give language to the truth of a brand. As an agency, our core offering included brand analysis, brand identity development, fully-custom website creation, and asset creation.In my leadership role, I managed our team of writers, designers, developers, and contract videographers from a creative standpoint, laying the strategic foundation for 400+ projects for nearly 200 clients. For… Show more At General Public (formerly Evangalist), I was charged with leading the creative and strategic efforts that give language to the truth of a brand. As an agency, our core offering included brand analysis, brand identity development, fully-custom website creation, and asset creation.In my leadership role, I managed our team of writers, designers, developers, and contract videographers from a creative standpoint, laying the strategic foundation for 400+ projects for nearly 200 clients. For these same projects, I was the leading voice with regard to work review and creative approval. In a client-facing context, I presented the near-totality of our work to brands across a multitude of industries, whether it was brand analysis, brand messaging, visual identity, or a fully-developed website.In my production capacity, I was the lead copywriter and content strategist, writing thousands of pages of copy across websites, long-form content marketing, and mission-critical sales assets. It was also my responsibility to conduct all brand audits, competitor analyses, and audience analyses, as well as assemble monthly SEO and SEM reports.I named companies and products. I established brand truths and wrote hundreds of taglines. Across everything, though, the greatest satisfaction was hearing a client say that they felt heard. Show less

I was a founding member of Evangalist Agency, which ultimately became General Public Branding Co. Here, before becoming Creative Director, I was heavily focused on website copywriting, blog writing, video script writing, SEO copywriting & analysis, and advertising copywriting. I participated in all client-facing meetings and was responsible for presenting the totality of written content, as well as the totality of advertising reporting, SEO analysis, and brand strategy… Show more I was a founding member of Evangalist Agency, which ultimately became General Public Branding Co. Here, before becoming Creative Director, I was heavily focused on website copywriting, blog writing, video script writing, SEO copywriting & analysis, and advertising copywriting. I participated in all client-facing meetings and was responsible for presenting the totality of written content, as well as the totality of advertising reporting, SEO analysis, and brand strategy analysis.I was also an active participant in all internal collaborative concepting meetings with designers, developers, photographers, and videographers. Show less

Copywriter, Content Strategist, and Creative Concepting.I wrote compelling content for traditional advertising, digital marketing, social media & inbound marketing. I presented simple but significant messaging, like taglines, and complex information structures, like sitemaps and user journeys, as well as complete website copy.

Despite my intern status, I was the sole copywriter on a team of twelve, working with B2B and B2C companies across a multitude of industries. I wrote brand-level messaging while cutting my teeth with website copy, long-form content marketing, email marketing, and inbound marketing campaigns.

Teller, Life Coach to over-sharing customers and coworkers.I handled exceptionally medium sums of money with care, but my greatest featwas convincing a very strict company to let me grow a beard.

Paint, Lawn & Garden, and Grill specialist. General broken spirit repair.The uniqueness of hardware retail is that customers are already angry when they arrive,so my job really was to facilitate an emotional rebound.