Benedict Ferrer Email & Phone Number

Philippines

• Lead high impact initiatives that develops business portfolio through marketing, sales and strategic alliance with B2B and B2C markets.• Conducts data analysis to churn out actionable products and operational improvements.• Develop structure, tools, processes and control measure for the business unit.

Various Location Across Asia

• Under Unilab International, handles all consumer insights/research requirement of Global Headquarters as well as various Asia subsidiaries• Designs and implements market research projects for Ethical, OTC and Consumer products such as brand tracking, new product development, IMC testing• Sphere head’s regional testing for Global and Local brands

Ncr - National Capital Region, Philippines

• Leads the development of the market research framework/protocols based on client requirements• Establishes internal processes and standards in conducting consumer researches and analytics• Leads the planning and execution of key strategic consumer market research initiatives to set the foundation of CCAC knowledge of the market• Manage client needs, recommend, plan and execute qualitative and quantitative studies to provide relevant and timely insights and information as basis for management and internal client key decisions• Establish and keeps a regular process of data gathering, analysis and reporting of key measures from CCAC internal sources, as identified with management and/or internal clients

Philippines

• Manages, coordinates and analyzes research studies for Oral Care Products (Toothpaste, Mouthwash & Toothbrush) and Home Care particularly on new launches and re-launches;• Provide key strategic and value-added learning from consumer/shopper/customer/professional-related researches to help expand leadership in Oral Care and regain SOM/Net Sales in Home Care;• Coordinates with partner research agencies on research requirements of brands;• Manages research budget allocated for Oral Care and Home Care;• Organizes “Getting Closer to Consumers and Shoppers” - a monthly activity done by the Consumer Insights and Marketing team to gather new and relevant insights based on consumer and shopper observations, in-home interviews and focus group discussions; and• Analyzes key metrics such as retail audit, home panel and brand development monitor data for both Oral Care and Home Care.

Ncr - National Capital Region, Philippines

• Strategic Business Partner of Marketing by providing forward looking insights and action plan through integration of multiple information such as Market data, Internal Sales and Market Research (Primary and Secondary);• Applies various research techniques in Sales and Marketing when possible such as Perpetual Mapping, Multivariate Analysis, Pricing Techniques, Cross Tabulation, Multiple Regression etc.;• Business Development of new and line extension through cross-functional partnership with regional offices, third party suppliers and internal clients;• Provides monthly, quarterly and yearly market information report to key stakeholders in Marketing and Sales;• Partners with Marketing in preparing market forecast for existing and new launches on a per SKU level in relationship to market share, target and plan;• Provides continuous support in developing new Business in various TC segments of the industry through market assessment, product profiling and competitive intelligence;• Conducts and manages yearly Market Research projects of both Merck Pharmaceutical and Merck Chemicals by identifying appropriate methodology, questionnaire design, training and monitoring of data collectors, data processing, analysis and presentation;• Identifies sales and marketing research requirement through a needs based analysis and ensures credible and forward looking research studies with high value impact to stakeholders; and• Project lead in formulating business intelligence tool for both Sales and Marketing that enables users to access sales information metrics and KPI’s ensuring accuracy and timeliness of information.

Ncr - National Capital Region, Philippines

• Client Servicing – Assess and develops various proposal tailor fit to suit current research requirement of the client;• Research Collaterals – Develops both quantitative and qualitative research instruments to aide customized client research studies;• Primary Research – Oversees all primary research projects (UAI, FGD, simulated studies, FieldForce Sizing, syndicated research and other client customized studies). Makes sure that client’s (External & Internal) objectives are met by providing unbiased guidance and clarity of reports;• Secondary Research - Does further secondary research on the results and provide clients with helpful insights to aide them in developing effective and efficient strategies;• Business Development - Handles all internal data mining and develops strategies to further enhance Sales and Marketing effectiveness; and• Managerial Duties – Performs managerial functions for the IDS team such as hiring, evaluation, training and development of all IDS research staff. Prepares yearly research plan and budgetary requirement of the team.

Ncr - National Capital Region, Philippines

• Information Management - Tracks, monitors and analyzes market landscape and competitor movement to provide key insights to the brand;• Business Intelligence - Develops, maintains and gathers relevant information for database tracking and historical trending;• Commercial Information Management - Analyzes & integrates patient and disease dynamics within therapeutic class. Provides forecasting information and models for the brand(s) during business planning;• Process Development - Designs systems to capture all information needed by brands and streamlines reporting system & re-evaluates report format to fit brand requirement; and• Primary and Secondary Research - Coordinates with brand and Marketing Research company for best research methodologies, sample, questionnaire design and analysis.

Ncr - National Capital Region, Philippines

• Business to business research in the United States through telephone interviewing;• Survey formulation and analysis;• Market trending and forecasting;• Secondary research of target companies;• Work flow formulation and procedures;• Report generation using SLX software;• Conducts training and seminars on research survey and SLX software;Administrative duties;• Screens and interviews new applicants for the group;• Database monitoring, proliferation and administration of SLX.Profiling of key accounts;• Compilation of Masterfile of Instruction and incorporation to General Procedure; and• Heads projects given by the BRG Manager such as database updating/clean-up and profiling of clients competitor.

Ncr - National Capital Region, Philippines

• Administrative duties.• Telemarketing for lead generation for the team• Weekly and monthly performance report generation.• Sales tracking of individual team members.• Database management and proliferation.• Market scanning and research.• Handling of promotions and marketing events.• Customer maintenance and queries.

Bsba, Export Management

Bs In Business Administration Major In Export Management