Benedicte Dia Email & Phone Number

Singapore

• Pioneered global event strategy, fostering brand experiences aligned with business goals.• Led a global team of 7, in London (UK), Dusseldorf (Germany), Dubai (UAE), Sao Paulo (Brazil), Shanghai (China), and Singapore, driving creativity and strategic thinking in online and in-person conference management.• Developed marketing strategies for both physical and digital events, amplifying brand impact and revenue.• Focused on lead generation, creative engagement, and localization for expanded brand exposure.

Singapore

• Orchestrated PR and communications strategy, creating hyper-local content marketing and media plans.• Drove brand awareness and lead generation through internal/external events and co-marketing programs.• Managed performance of 10 direct reports across 6 regional offices (Singapore, Hong Kong, Tokyo, Seoul, Shanghai, Sydney, Dubai, Cape Town, Bangalore), achieving substantial media coverage gains.• Led comprehensive strategic communication efforts, resulting in a 100% increase in conference participation.• Demonstrated strong project management skills, coordinating global projects within tight timelines and budgets.• Produced impactful materials and whitepapers, garnering over 10,000 downloads and industry recognition.• Conceptualized, created, implemented, and delivered Asia-centric content that encompassed various content marketing forms like webinars, email campaigns, conferences, social media strategy, and multimedia.

Singapore

- Push for new growth, new opportunities and more events and association work that supports brand awareness and lead generation in Japan, India, Australia and Singapore- Represent the global team to sales and research, improving the overall reputation of the program throughout South Asia offices- Manage, grow and improve content marketing program throughout South Asia- Manage team presence on the internal communications channels, ensuring regular updates and communications to all staff - Post regular press updates, event deals and strategize on how the area can continue to develop- Experiment with potential new areas related to sales support, including custom client email campaigns, events and other strategies

Singapore

• Build public relations and communication strategies for Asia Pacific • Maintain and grow relationships with major business and trade press in Asia and particularly Japan, SEA to ensure Euromonitor receives regular and wide-reaching press coverage in target media (both print and online sites)• Identify and develop close relationships with key journalists from top international and national press outlets in Asia to increase the brand awareness and become the "go-to-resource"• Develop communication strategies for research industry teams based in Singapore and Japan• Work with Multimedia Producer in organizing and recording videocast and podcasts from Singapore office • Identify, arrange and oversee participation in conferences, associations and trade shows • Build public relations and communication strategies • Work with global/regional team to provide mutual support when needed• Managed the Japanese Facebook page, identifying attractive content and increasing engagement

Japan-Singapore

-Reportage on the Japanese Culture and Pilgrimage "O-henro" -Broadcasted in 180 countries in "Journeys in Japan" on NHK World-On-aired from February 2012

Within 23 Wards, Tokyo, Japan

-Part of the organization committee, coordination for 144 foreign countries-Writing News Release -Interpretation and Translation (Japanese to English; French)-MC for the 3-days exhibition held in Tokyo Big Sight, September 2011

-Public relations for production companies and Foreign Tourism Boards-Events launches (World Travel Fair, Tokyo)-Partnerships management (with NHK and Sky Perfect TV), social networking-Translation and interpreting Japanese to English/French-Japanese television host, reporter and actress. A few examples: (1) Osugi’s Cinema Variety, Channel Neco, (2) Imagination, NHK World and (3) Cast me if you can, Japanese movie.

-Japanese Television Host, Reporter, Actress, TV Entertainer for NHK World (Imagination, Sakura) and Osugi’s Cinema Variety, Adventurous Backpacker-Corporate image of H.I.S (one of the most well-known travel agency in Japan)-Stand up comedian (semi-finalist in M1, the most famous Japanese comedy competition)

Ba, Communication

Activities and Societies: Giving Cross-Cultural Lessons in Japanese Elementary schools, Jazz Dance & Zumba, Reporter

August 2008 Bachelor Degree, Arts And Communication; Broadcasting

Activities and Societies: Teaching Senegalese Culture to Japanese primary school students

Baccalaureat