Benedicte Dia Email & Phone Number

Singapore

• Pioneered global event strategy, fostering brand experiences aligned with business goals.
• Led a global team of 7, in London (UK), Dusseldorf (Germany), Dubai (UAE), Sao Paulo (Brazil), Shanghai (China), and Singapore, driving creativity and strategic thinking in online and in-person conference management.
• Developed marketing strategies for both physical and digital events, amplifying brand impact and revenue.
• Focused on lead generation, creative engagement, and localization for expanded brand exposure.

Singapore

• Orchestrated PR and communications strategy, creating hyper-local content marketing and media plans.
• Drove brand awareness and lead generation through internal/external events and co-marketing programs.
• Managed performance of 10 direct reports across 6 regional offices (Singapore, Hong Kong, Tokyo, Seoul, Shanghai, Sydney, Dubai, Cape Town, Bangalore), achieving substantial media coverage gains.
• Led comprehensive strategic communication efforts, resulting in a 100% increase in conference participation.
• Demonstrated strong project management skills, coordinating global projects within tight timelines and budgets.
• Produced impactful materials and whitepapers, garnering over 10,000 downloads and industry recognition.

Singapore

- Push for new growth, new opportunities and more events and association work that supports brand awareness and lead generation in Japan, India, Australia and Singapore- Represent the global team to sales and research, improving the overall reputation of the program throughout South Asia offices- Manage, grow and improve content marketing program.

Singapore

• Build public relations and communication strategies for Asia Pacific
• Maintain and grow relationships with major business and trade press in Asia and particularly Japan, SEA to ensure Euromonitor receives regular and wide-reaching press coverage in target media (both print and online.
• Identify and develop close relationships with key journalists from top international and national press outlets in Asia to increase the brand awareness and become the "go-to-resource"
• Develop communication strategies for research industry teams based in Singapore and Japan
• Work with Multimedia Producer in organizing and recording videocast and podcasts from Singapore office
• Identify, arrange and oversee participation in conferences, associations and trade shows

Japan-Singapore

-Reportage on the Japanese Culture and Pilgrimage "O-henro" -Broadcasted in 180 countries in "Journeys in Japan" on NHK World-On-aired from February 2012

Within 23 Wards, Tokyo, Japan

-Part of the organization committee, coordination for 144 foreign countries-Writing News Release -Interpretation and Translation (Japanese to English; French)-MC for the 3-days exhibition held in Tokyo Big Sight, September 2011

-Public relations for production companies and Foreign Tourism Boards-Events launches (World Travel Fair, Tokyo)-Partnerships management (with NHK and Sky Perfect TV), social networking-Translation and interpreting Japanese to English/French-Japanese television host, reporter and actress. A few examples: (1) Osugi’s Cinema Variety, Channel Neco, (2).

-Japanese Television Host, Reporter, Actress, TV Entertainer for NHK World (Imagination, Sakura) and Osugi’s Cinema Variety, Adventurous Backpacker-Corporate image of H.I.S (one of the most well-known travel agency in Japan)-Stand up comedian (semi-finalist in M1, the most famous Japanese comedy competition)

Ba, Communication

Activities and Societies: Giving Cross-Cultural Lessons in Japanese Elementary schools, Jazz Dance & Zumba, Reporter

August 2008 Bachelor Degree, Arts And Communication; Broadcasting

Activities and Societies: Teaching Senegalese Culture to Japanese primary school students

Baccalaureat