Benedicte Guichard Email & Phone Number

Amsterdam Area, Netherlands

Cleeng is a Subscriber Retention Management (SRM™) platform designed for Digital subscription businesses.The subscription economy is booming and overcoming high churn and incentivizing retention are key challenges for ambitious organizations. Cleeng's SRM stack is deeply connected with the full subscriber journey and manages: identity management, payment, recurring billing, churn intelligence and customer care capabilities.Our focus is on the subscriber acquisition and retention, instead of managing the subscription process!The SRM™ stack consists of the following products: Cleeng Core enables you to manage and grow all aspects of subscriber journey: boosting lifetime value end therefore revenue. Cleeng Merchant is an outsourced MoR (Merchant of Record) solution that optimizes local and international transactions, taxes and checkout, while reduces fraud, compliance risks, and payment errors.Cleeng ChurnIQ leverages more 150 data points from all the stages of the subscriber journey to help you anticipate and prevent churn,Cleeng Hi5 adds a productized and turnkey omnichannel customer support (tools and staffing), to help you keep subscribers happy.Cleeng continues to grow its leadership thanks to continuous innovation and an outstanding service delivered by an amazingly talented, international and fun team. Main responsibilities are:- Build and execute the Marketing vision (since inception)- Deliver a differentiated and innovative marketing strategy that fit perfectly into an evolving industry - Define strategic goals and KPIs, deliverable actions plan, reporting tools Key achievementsEstablished Cleeng as a leading e-commerce platform in the M&E industry Regularly invited as Panelist at IBC, NAB,TVOT and moreAwarded Best Product of the Year at NAB 2024Trusted by broadcasters and sport brands like The NFL, NHL, Big 10 Networks, TOD, NHK to name a few.

- Create multi-million advertising campaigns supporting key product launches: B to B to C integrated communication: TV commercials, POS material, educational material & activation kit for country road shows.- Contribute to build an innovative marketing strategy: marketing concepts testing & segmentation of complex products portfolio.- Define unified worldwide brand strategy: share a common vision about brand as a corporate asset & develop the Varilux brand identity with Board of Management.Key achievements:Achieved unprecedented usage of the new Varilux campaign in more than 25 countries, leading to a significant brand awareness increase in key markets. Successfully rolled out the Varilux brand handbook praised with internal award.

- Create quarterly Pan-European print advertising campaigns: agency brief, templates, media planning & ROI analysis.- Lead the European Direct Marketing strategy implementation: local tactics assessment, mailing templates and ROI tools development.- Manage partners co-funding budgets (Intel, Microsoft, AMD): global budget allocation, campaign execution & reporting responsibility.Key achievementsSuccessfully co-ordinated extended communication programs in deadline-driven environments, establishing trust relationships with key customers & partners.

- Product matrix elaboration & bid request approval in collaboration with countries sales managers & Sales EVP.- Internal & external events management: yearly symposium with 400 Pan-European customers & quarterly sales kick off meetings.- Sales & Marketing EVP assistant: organise top management meetings & build strategic presentations.Key achievements:Consistently recognised for rigorous project management and operational skills at Executive Management level.