Search Engine Optimization Specialist
Current-Perform keyword research & build lists of targeted keyphrases-Continuous monitoring of search metrics to be proactive in decision-making-Assist in various data reporting and analysis requests within the Digital Marketing team, as well as other internal teams as needed-Apply on-page SEO optimization by fixing/improving published content: filling out page titles, meta descriptions, and image alt tags-Collaborate with Content Team to ensure all the on-page optimizations are carried out in a timely fashion as well as record progress post-implementation-Discover & evaluate organic competitors and prepare Content Gap Analysis reportsIdentify areas for on-site improvements in site structure, internal linking, and content-Assist in preparing Backlink audits and fixing errors found in Google Search Console-Create and update tasks in JIRA [Project Management Tool] and collaborate across teams-Perform timely follow-ups across groups to ensure Technical, On-Page, and Off-Page recommendations are actioned correctly for the web properties in your portfolio-Take ownership of assigned tasks and report on progress to my manager-Create weekly reports for the web properties in your portfolio, capturing improvement with Search-Visibility, Site Health, Domain Authority and Keyword Growth in the Top 10 SERP