Creative, strategic leader working to excite sustainable progress within businesses, brands and society.Over 15 years I've helped Iris become a 1,000 strong, £80 million global network - working with brands like Samsung, Starbucks, Adidas and Paypal reimagine how they connect with people and culture.I have fought hard to build Iris' uniquely 'For the Forward' culture and drive urgent climate action within the industry, including building our Future Strategy sustainable transformation specialism.Most recently with Purpose Disruptors I have co-authored Advertised Emissions - a new report that calculates the climate impact of UK advertising.This builds on 2 years of work that began in 2019 with signing 170 organisations up to Create and Strike, and in 2020 the Great Reset in 2020 and the IPA-endorsed 'Ecoffectiveness' framework.
Listed skills include Integrated Marketing, Creative Strategy, Marketing, Digital Strategy, and 13 others.