Benjamin Fritsch Email & Phone Number

London, England, United Kingdom

We can change the world for good, one charge at a time. #ConnectedforGood. Leading Consumer Value Proposition, Acquisition, Retention and Experience.10X user growth.

London, United Kingdom

London, England, United Kingdom

Director Consumer Go To Market at Deliveroo. Defined the mission of Go To Market to ensure customer adoption of new product features. Built the Go to market team. Drove adoption of new payment initiative and gifting offering as proof of concept.

London, England Metropolitan Area

Scoped and defined the customer insight led approach to developing the portfolio of class of service ahead of merging with Thalys. Valued each feature of service through quantitative modelling their impact on customer preference. Proposed and gain approval with board of director for the return to service proposition post initial Covid lockdowns.

United Kingdom

I joined ABG by first working with Zipcar to develop a more competitive value and customer proposition facing established car sharing players in EMEA and APAC. Then with the ABG international marketing team, I formed a team to transform our customer proposition in 3 aspects:- Transform from a transactional rental car proposition to mobility provider.

London, United Kingdom

After years of growth in North America, Zipcar faced a struggle replicating this success in adoption where it launched in Europe due to the competition of local incumbents. I relaunched our value proposition to compete effectively in international markets and develop our Zipcar Flex product.

London, United Kingdom

At Carphone Warehouse, we are developing the UK's biggest digital salesforce. Thanks to Pin Point, we provide customers with a consistent, insight led approach to understanding their needs, comparing and presenting market leading proposition.I joined to develop successive iterations of the application by extracting the insight from the first 6 months of.

London, United Kingdom

Customers think that 4G is a network benefit that will automatically come to them when they upgrade their phone or when coverage reaches where they use it.In this context, retailers such as CPW face the challenge to explain why customers have to trade up and choose 4G at a premium and what will this do for them.I was brought in to develop a strategy based.

London, United Kingdom

Customers think all networks are the same.My team’s purpose was for our customers and employees to understand why our network is better and recommend it to their friends.Key achivements:- Launched 4G in 50 cities and to 50% of the UK population.- Showed customers what they can now do with 4G through multi channel and digital communications and proofpoint.

Leading the team in charge of developing and delivering the core tariff and service propositions to our 8 million prepay and contract customers and targeting key acquisition market.- Launched the Full Monty plan in 2012, growing share from last to first of segment.- Launched T-Mobile's new Pay as you go, roaming and You Fix plans - all received 2011.

Proposition development, revenue development for the Prepay consumer business in UK

New product development, Strategic brand innovation, Consumer market research, new concept testing, Innovation process management, Cultural change management.

Brand strategy, Category strategy, On-Trade channel strategy, Advertising development, packaging development, brand identity

Relaunched the cadbury kids chocolate portfolio: Packaging re-design and TV advertising development.

Consumer Health UK London

Mba, Business

Graduate Degree, Sales And Marketing Applied To Technology

Activities and Societies: Junior entreprise

Mathématiques Appliquées Aux Sciences Sociales / Mathematics And Statistics Applied To Economics