Benjamin Fritsch

Benjamin Fritsch Email and Phone Number

Consumer Product, Marketing and Strategy Director and Consultant @ Connected Kerb
london, london, united kingdom
Benjamin Fritsch's Location
St Albans, England, United Kingdom, United Kingdom
Benjamin Fritsch's Contact Details

Benjamin Fritsch work email

Benjamin Fritsch personal email

About Benjamin Fritsch

As the Head of Consumer at Connected Kerb, I lead the consumer value proposition, acquisition, retention, and experience for the company's electric vehicle charging solutions. I have over 10 years of experience in product, marketing, and strategy roles, working with consumer and retail markets across various industries, such as mobility, cleantech, fintech, travel tech, and telecom.My core competencies include product and service ideation, customer journey mapping and design, concept testing, pricing models, subscription value propositions, digital and offline customer experience, and business transformation. I have helped brands such as Deliveroo, Eurostar, Avis, EE, and Carphone Warehouse, as well as start-ups and scale-ups like Zipcar and Connected Kerb, to respond to the new demands from merging digital and physical customer experience and evolve their product, service, and subscription portfolios to drive customer acquisition, trade up, and loyalty. I am passionate about changing the world for good, one charge at a time, and making EV charging ubiquitous, reliable, and inclusive to everyone.

Benjamin Fritsch's Current Company Details
Connected Kerb

Connected Kerb

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Consumer Product, Marketing and Strategy Director and Consultant
london, london, united kingdom
Website:
connectedkerb.com
Employees:
21
Benjamin Fritsch Work Experience Details
  • Connected Kerb
    Head Of Growth
    Connected Kerb Jan 2023 - Present
    London, England, United Kingdom
    We can change the world for good, one charge at a time. #ConnectedforGood. Leading Consumer Value Proposition, Acquisition, Retention and Experience.10X user growth.
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  • Value Proposition 3D
    User Growth, Product, Value Proposition And Innovation Consulting And Interim Director
    Value Proposition 3D Jan 2020 - Present
    London, United Kingdom
  • Deliveroo
    Director Consumer Go To Market
    Deliveroo May 2021 - Aug 2022
    London, England, United Kingdom
    Director Consumer Go To Market at Deliveroo. Defined the mission of Go To Market to ensure customer adoption of new product features. Built the Go to market team. Drove adoption of new payment initiative and gifting offering as proof of concept.
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  • Eurostar
    Head Of Product
    Eurostar Mar 2020 - Mar 2021
    London, England Metropolitan Area
    Scoped and defined the customer insight led approach to developing the portfolio of class of service ahead of merging with Thalys. Valued each feature of service through quantitative modelling their impact on customer preference. Proposed and gain approval with board of director for the return to service proposition post initial Covid lockdowns.
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  • Avis Budget Group International
    Value Proposition Director Avis And Zipcar International
    Avis Budget Group International Sep 2016 - Nov 2019
    United Kingdom
    I joined ABG by first working with Zipcar to develop a more competitive value and customer proposition facing established car sharing players in EMEA and APAC. Then with the ABG international marketing team, I formed a team to transform our customer proposition in 3 aspects:- Transform from a transactional rental car proposition to mobility provider subscription offering- Develop a value proposition to compel our customers to book direct- Strengthen our product line up.
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  • Zipcar
    Head Of Value And Brand Proposition Emea
    Zipcar Jan 2015 - Apr 2019
    London, United Kingdom
    After years of growth in North America, Zipcar faced a struggle replicating this success in adoption where it launched in Europe due to the competition of local incumbents. I relaunched our value proposition to compete effectively in international markets and develop our Zipcar Flex product.
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  • Carphone Warehouse (Now Currys Plc)
    Consultant - Digital Retail Marketing Innovation, Strategy And Deployment.
    Carphone Warehouse (Now Currys Plc) Mar 2014 - Dec 2014
    London, United Kingdom
    At Carphone Warehouse, we are developing the UK's biggest digital salesforce. Thanks to Pin Point, we provide customers with a consistent, insight led approach to understanding their needs, comparing and presenting market leading proposition.I joined to develop successive iterations of the application by extracting the insight from the first 6 months of trading with it:- Led a cross functional team through 2 sprints improving the sales journey, from design to project management.- Designed and led customer interviews and store staff workshops: synthesized customer proposition hypothesis, customer journey, detailed requirements and validation measures. - Increased usage of the application with customers. Customer conversion and up-sell benefits grew versus before change and control stores, to track ahead of the benefit case.
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  • Carphone Warehouse (Now Currys Plc)
    4G Strategy Consultant
    Carphone Warehouse (Now Currys Plc) Jul 2013 - Mar 2014
    London, United Kingdom
    Customers think that 4G is a network benefit that will automatically come to them when they upgrade their phone or when coverage reaches where they use it.In this context, retailers such as CPW face the challenge to explain why customers have to trade up and choose 4G at a premium and what will this do for them.I was brought in to develop a strategy based on commercial and consumer to increase tenfold the mix of 4G sales at Carphone Warehouse, and implemented it with commercial, marketing and channel teams.The 4G mix increased from 7% to over 75%, generating over £11m incremental margin in less than 6 months
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  • Ee
    Head Of Network Proposition
    Ee Jul 2012 - Jun 2013
    London, United Kingdom
    Customers think all networks are the same.My team’s purpose was for our customers and employees to understand why our network is better and recommend it to their friends.Key achivements:- Launched 4G in 50 cities and to 50% of the UK population.- Showed customers what they can now do with 4G through multi channel and digital communications and proofpoint propositions- Drove the network evolution strategy to maximise value.That way we provided a solid foundation to establish EE as a brand worth paying a premium for.
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  • Ee
    Head Of T-Mobile Core Propositions - Prepay And Contracts
    Ee Jan 2011 - Jul 2012
    Leading the team in charge of developing and delivering the core tariff and service propositions to our 8 million prepay and contract customers and targeting key acquisition market.- Launched the Full Monty plan in 2012, growing share from last to first of segment.- Launched T-Mobile's new Pay as you go, roaming and You Fix plans - all received 2011 U-Switch Award recognizing how strongly the portfolio delivered against customers' needs.
  • T-Mobile
    Head Of Proposition Portfolio Prepay
    T-Mobile Jan 2008 - Dec 2010
    Proposition development, revenue development for the Prepay consumer business in UK
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  • Ab Inbev
    Head Of Innovation
    Ab Inbev Apr 2006 - Dec 2007
    New product development, Strategic brand innovation, Consumer market research, new concept testing, Innovation process management, Cultural change management.
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  • Inbev Uk
    Marketing Manager Stella Artois Uk
    Inbev Uk Jun 2002 - Apr 2006
    Brand strategy, Category strategy, On-Trade channel strategy, Advertising development, packaging development, brand identity
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  • Cadburys Schweppes Plc
    Senior Brand Manager
    Cadburys Schweppes Plc 2001 - 2002
    Relaunched the cadbury kids chocolate portfolio: Packaging re-design and TV advertising development.
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  • Roche
    Brand Manager
    Roche 1996 - 2001
    Consumer Health Uk London
    View

Benjamin Fritsch Skills

Strategy Brand Management Mobile Devices Marketing Marketing Strategy Proposition Development Segmentation Telecommunications Product Development Customer Experience Brand Architecture Customer Insight Fmcg P&l Management Product Management Cross Functional Team Leadership Innovation Management Mobile Communications Team Management Market Research Change Management Team Leadership Marketing Management Integrated Marketing Product Innovation Business Strategy French Product Marketing Advertising Management Business Planning Multicultural Consumer Insight Generation Mobile Marketing Strategic Marketing Consultancy German Spanish English 4g 3g Team Oriented Value Propositions Customer Value Proposition Positioning Branding And Identity Crowdsourcing Mobile Payments Marketing Communications Strategic Planning Brand Awareness

Benjamin Fritsch Education Details

Frequently Asked Questions about Benjamin Fritsch

What company does Benjamin Fritsch work for?

Benjamin Fritsch works for Connected Kerb

What is Benjamin Fritsch's role at the current company?

Benjamin Fritsch's current role is Consumer Product, Marketing and Strategy Director and Consultant.

What is Benjamin Fritsch's email address?

Benjamin Fritsch's email address is be****@****o.co.uk

What is Benjamin Fritsch's direct phone number?

Benjamin Fritsch's direct phone number is +161793*****

What schools did Benjamin Fritsch attend?

Benjamin Fritsch attended Henley Business School, Grenoble Ecole De Management, Université Grenoble Alpes.

What are some of Benjamin Fritsch's interests?

Benjamin Fritsch has interest in Economic Empowerment, Education, Environment, Disaster And Humanitarian Relief, Human Rights, Health.

What skills is Benjamin Fritsch known for?

Benjamin Fritsch has skills like Strategy, Brand Management, Mobile Devices, Marketing, Marketing Strategy, Proposition Development, Segmentation, Telecommunications, Product Development, Customer Experience, Brand Architecture, Customer Insight.

Who are Benjamin Fritsch's colleagues?

Benjamin Fritsch's colleagues are William Davey, Jurriaan Peters, Alex Treharne, Andreea Clinci, George Hawkins, Stephen Hills, Phd, Beth Stavert.

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