Ben Gough-Cooper Email & Phone Number

Edinburgh, GB

Edinburgh, City Of Edinburgh, United Kingdom

Edinburgh, United Kingdom

Edinburgh

• Delivering best in class SEO for blue chips and international clients, managing staff and leading strategy and insights
• Developing total search strategy through analysis of combined paid and organic search performance to improve efficiencies and maximise ROI across search
• Line managing team members, including regular feedback sessions, annual reviews and development plans
• Researching and monitoring latest trends in search and planning appropriate responses and new tactics to maintain a market leading search proposition
• Training new team members and ensuring existing team members’ skills remain current
• Account lead responsible for client management and delivery of SEO

Edinburgh, United Kingdom

• Delivering best in class SEO for blue chips and international clients
• Account lead responsible for client management and delivery of SEO
• Researching, planning and delivering pitches
• Developing SEO strategy, including search audience insights, search market analysis, keyword research, outlet analysis and outreach planning
• Planning delivery of SEO roadmap in accordance with allocated account resourcing
• Managing SEO account team

Edinburgh, United Kingdom

• Responsible for developing and implementing multichannel online marketing strategies for clients.
• Specialising in on-page SEO, content strategies, outreach and relationship development and PPC including AdWords (with Product Listing Ads experience) and Facebook Ads.
• Developing and delivering online marketing training to internal staff and clients.
• Leading innovation in services and online marketing strategies.
• Managing online marketing projects in a client facing role from initial pitch to day-to-day management and regular reporting.
• Profiling and detoxing backlinks.

Providing support for online marketing agencies including on and off page optimisation, social media management and PPC.

• Enabling the UK Online Marketing Team to deliver exceptional SEO support for our clients
• Managing outsourcing of content creation and link development.
• Leading link development and outreach strategies
• Developing training programme for new staff.

• Administrating daily print production, including scheduling with suppliers, raising purchase orders, checking artwork, approving proofs, monitoring progress and ensuring quality.
• Overseeing content deliver plans on web design projects.
• Front-end web development working in HTML, CSS, PHP and JavaScript.
• Capturing and specifying work requirements.
• Advising on best solutions for clients based on budget and creative goals and discussing requirements and briefs.
• Scheduling with suppliers, raising purchase orders, approving proofs and monitoring daily progress.

• Discussing design requirements with clients, drafting briefs, creating original designs and handling sign-off of proofs.
• Creative artworking, typesetting and file checking for print.