Ben Harmer Email & Phone Number

Philadelphia, Pa, Us

Freeman is a multi-B$ global agency that facilitates world-class events, trade shows, and brand activations.• Planned, executed, and optimized omni-channel paid media campaigns across LinkedIn Ads, Meta Ads, Google PPC, and Terminus Display Ads – increasing engagement by 2X through A/B testing• Scaled a 10-month automated email nurture program in Marketo for 100+ prestigious events attributing $7.8M in added revenue and $700k in annual savings, reported with Google Analytics and… Show more Freeman is a multi-B$ global agency that facilitates world-class events, trade shows, and brand activations.• Planned, executed, and optimized omni-channel paid media campaigns across LinkedIn Ads, Meta Ads, Google PPC, and Terminus Display Ads – increasing engagement by 2X through A/B testing• Scaled a 10-month automated email nurture program in Marketo for 100+ prestigious events attributing $7.8M in added revenue and $700k in annual savings, reported with Google Analytics and Salesforce• Conducted all ABM: Account-Based Marketing campaigns and sales enablement reporting, securing a 463% rise in revenue, 23% in conversion, and 32% in deal velocity via content syndication, paid social ads, and third-party intent data from Terminus / Bombora• Created automated alerts and behavior scores in Marketo to notify sales team of Marketing Qualified Leads Show less

Philadelphia, Pa

This 200-year-old landmark science center is the most visited museum in Pennsylvania.• Drove all B2C email marketing campaigns, growing a 300K subscriber base 2X above goal annually• Led Google Ads campaigns with a $250K yearly budget, resulting in $460K new annual revenue• Deployed 35+ million e-mail messages across 2,500+ campaigns• Implemented dynamic content, A/B testing, drip campaigns, lifecycle e-mails, and automated messaging using Salesforce… Show more This 200-year-old landmark science center is the most visited museum in Pennsylvania.• Drove all B2C email marketing campaigns, growing a 300K subscriber base 2X above goal annually• Led Google Ads campaigns with a $250K yearly budget, resulting in $460K new annual revenue• Deployed 35+ million e-mail messages across 2,500+ campaigns• Implemented dynamic content, A/B testing, drip campaigns, lifecycle e-mails, and automated messaging using Salesforce CRM/Marketing Cloud and Ongage/Mailgun platforms Show less

Mount Laurel, Nj

Nation’s largest publicly owned water supplier for residential, commercial, and military properties.• Executed marketing acquisition campaigns to 1.3M+ prospects and cross-sell campaigns to 350K+ customers using Microsoft Dynamics CRM and Marketo• Performed e-mail design split testing producing a 230% lift in click-through rate, and A/B subject line testing that increased e-mail open rate with a 280% lift

Philadelphia, Pa

A sports technology start-up company with a mission to merge music and fitness.• Led go-to-market strategy through inbound marketing (published in TechCrunch, Yahoo!, Philly Inquirer) and industry partnerships• Accepted into NBC’s Shark Tank and Boston’s flagship MassChallenge business accelerator• Managed branding and production timelines for Android application launch• Raised government grant funding through written proposal

Master'S Degree, Integrated Product Design

Multidisciplinary program at the Wharton School, School of Engineering, and the School of Design.

Ba, Product Design; Entrepreneurship

Activities and Societies: National Society of Leadership and Success