For links to the podcast on all platforms go to this link: https://linktr.ee/bestoflondonEach week we ask a special guest 7 questions: What are your earliest memories of London? & What’s your best London area, venue, event, place to eat and London lifehack?Previous guests include a Grammy winning platinum selling recording artist, a BAFTA winning screenwriter, an award winning film director, one of the world's funniest comedians, a TV presenter, a doctor of history and more.We recently reached number 19 in the charts out of over 200,000 arts podcasts and have listeners in 49 countries although the vast majority are in the UK.

Consultancy for integrated marketing campaignsPodcasts including Best of LondonDeveloping and marketing new and existing productsSocial Media campaignsWriting and producing Subscription marketing strategy and campaigns

Formulating strategies for Integrated Marketing CampaignsTargeted social media campaignsCreative solutions to help grow brandsE-mail and Direct Mail campaignsHelping to pitch to win new business

Setting strategy for integrated campaigns across Bauer's many brands including magazines, TV channels, Radio stations, podcasts, websites and more. Included setting acquisitions and renewals programs and managing acquisition and renewal teams across men’s, women’s, and entertainment teams. Consistently achieving record volumes and profits across subscriptions business, never missing ambitious targets.Working with agencies including bid management, tendering and contract management. Maximising LTV through innovative CRM campaigns to ensure maximum ROI and customer loyalty remains high. Growing subscription business and cross selling using brand network across multiple platforms including database, mags, mobile, tv, radio and online.Analysing / tracking campaigns and sharing learnings.Developing and launching greatmagazines.co.uk, a website selling subscriptions which is now the company’s most successful website in terms of profitability.Negotiating contra deals with Radio and TV stations to get millions of pounds worth of free publicity.Working with third parties and in house departments to ensure that we had one database and data strategy that would bring together all the disparate databases from TV / Magazines / Web / Radio.Creating and managing multi million pound budgets, ensuring they are updated quarterly.Working with direct marketing agencies to deliver successful cross-platform campaigns.Monetizing database through selling subscriptions using innovative direct mail campaigns and e-mail campaigns.Significantly increasing profits through setting new UK and international pricing strategy.Ensuring there is excellent PR both internally and externally.

Devised and carried out marketing campaigns for brands including Kiss, Magic, Q, Empire, Grazia, Heat and FHM. Third Party Negotiation / DealsDeveloping proposals for multi-million pound cross platform affinity deals to help with retention Negotiated deals with 3rd party organisations including Vodaphone, 3, Orange, Sony, Glastonbury, Universal and Gibson to aid new customer acquisitionSignificantly reducing costs through negotiating with suppliers Saved hundreds of thousands of pounds through negotiating gift contra dealsSetting up deals with WHSmith, Boots, HMV etc to sell subscription packs on the newsstandLaunches and RelaunchesProposal to board for Aloud ticketing brand. Gained funding. Set up marketing, including co-pros, direct mail campaigns, pages in mags etc. Which has led to over £5million a year turnoverRe-launching Heat magazine which was to be closed due to poor sales on the newsstand. Set budget and strategy to ensure that we delivered required ABC through targeted DM and CRM campaignsLaunched Empire Movie Club. Deals with cinema chains, movie rental co’s etc. Team building / Internal Comms / TrainingCompleted year-long leadership programme including strategy formulation, negotiation and visionCoaching and appraisal of team to keep up excellent team spirit, loyalty and resultsSet up training for editorial, finance, ads & marketing depts advising how we could work together most effectivelyLearnt from courses including PR, Senior Negotiation, Public Speaking, Internet Marketing, Managing High Performance People, Coaching for Peak Performance, Dealing with Difficult People, Strategic Business Planning..Representing company on the European Forum in ParisWorking across platforms including TV, Radio and Magazines. Launching digital editions of the magazines and managing data strategy among other things.

Worked in the city as a campaign manager across conferences, courses, magazines and books. Helped plan, develop and roll out the multi-million-pound implementation of the Eden Database which increased the profitability of campaigns by over 50% and a hotline using the database which achieved sales of over £7million in its first year. Achievements included:Working with an external company to set up a new database with many millions of contactsSetting up a Pan-European marketing network so that the London and New York offices could benefit from each other’s direct marketing expertise and data. Changing offer / creative used for CRM leading to over 20% increase in sales. Aiding in set up, training and full roll out of the Eden database.Negotiating list swaps with other companies to ensure that we always had best ROI from CRM campaigns.Learnt from courses including Understanding Financial Markets, Advanced Direct Marketing, Killer Creative, Essentials of Contract Law, Database Marketing, and Data Protection.