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As a strategist with a background in digital marketing and go-to-market strategies, I build new partnerships for Inlight and help guide digital product strategies. I'm passionate about helping brands develop impactful digital products using modern approaches like composability and MACH.I'm also co-founder at Carden, an e-commerce homewares brand that recently raised over $100k on Kickstarter. I'll be sharing learnings and insights from the journey of building a new D2C brand from scratch.Previously, I co-founded Lighthouse Workforce Management Software, helping businesses optimise operations before its acquisition by TEAM Software. I refined my skills in product development and growth while there.At Inlight, we specialise in creating innovative digital products and ecosystems for mid-market and enterprise brands. Our deep expertise in product development and modern practices, drives exceptional value and outcomes.Connect with me if you're seeking strategic digital product guidance or want to chat about building an e-commerce brand.
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Chief Strategy OfficerInlightMelbourne, Vic, Au -
New Partnerships | Board Of DirectorsInlight Nov 2012 - PresentClifton Hill, Victoria, AuAs Director and Board Member at Inlight, I play a strategic role across the business, focusing on new partnerships and digital strategy. At Inlight, we share our passion for technology through exceptional client experiences. We help navigate complex landscapes and create digital products that positively impact those who use them.By leveraging modern principles, we can offer our clients a unique approach to building digital products that are modular, agile, cloud-native, and headless. This approach enables us to deliver scalable, flexible, and customisable solutions that meet the needs of today's complex digital landscape.We take great pride in our commitment to exceptional client experience, working closely with our clients to understand their unique needs and challenges and crafting thoughtful solutions that deliver tangible results. Whether it's developing mobile apps, designing interactive websites, or building API-driven platforms, we have the expertise and experience to help our clients succeed. -
Co-FounderCarden Living Jan 2023 - PresentCarden Living is a direct-to-consumer homewares brand that prides itself on designing and creating homewares that not only look great but also serve a practical purpose in the home. Our first product, The Twin, is a dual bin that will elevate your kitchen to new heights. Pre-sale for The Twin is now live at presale.cardenliving.com -
Director Of Growth, ApacTeam Software May 2019 - Jul 2023Omaha, Ne, UsTEAM Software provides the world’s leading software for security, cleaning, and facilities management companies.My mission is to help companies use technology to deliver better business results. Our software, if used in the right way, can help drive better compliance, efficiency, and quality. We can also help cleaning and security customers win and retain customers. -
Co-FounderLighthouse.Io Jul 2014 - May 2019As a co-founder of Lighthouse.io, a cloud-based mobile workforce management platform, I played a key role in the company's growth and eventual acquisition by TEAM Software in 2019.In my time at Lighthouse, I was responsible for various functions, including building and executing the go-to-market strategy in Australia, helping to build the marketing and sales functions, and aligning the product roadmap with the needs of the market and customers. With our team's hard work and dedication, we were able to take Lighthouse from $0-$2.5M+ ARR in the region and achieve an NPS score of 45+ within our customer base.
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Social Media ManagerSuncorp Aug 2011 - Oct 2012Brisbane, Brisbane, AuDriving the strategic approach of social media for Suncorp General Insurance brands. Leading a brilliant social media team and advocating and instilling social media among our colleagues and stakeholders.- Social strategy development and execution- Setting the foundations of social media monitoring and reporting to drive business decisions- Social process and infrastructure development- Development and training of dedicated social customer service team- Integration of social media into existing business processes- Social channel research and capability development- Social campaigning -
Digital Advisor - General Insurance Brand & MarketingSuncorp Sep 2010 - Aug 2011Brisbane, Brisbane, AuDigital advisor to key insurance brands within the group including Apia, Shannons, Just Car Insurance and Insure My Ride. Responsible for optimising all digital channels to maximise ROI for the group. Key driver behind media attribution modelling to enable understanding of digital pathways and the role of each channel in the media mix. -
Digital ConsultantAgl Energy Sep 2008 - Oct 2010- Digital content, navigation, and usability- SEM/SEO- Online campaign development and execution- Development of online sales channels- Customer experience improvement- Email Marketing- Web analytics and reporting
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Account ManagerThe White Agency Aug 2007 - Sep 2008- Client services- Online media planning- Creative development- SEM- Digital Strategy
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Campaign ManagerThe White Agency Jun 2007 - Aug 2007- SEM campaign management- SEM optimisation and reporting- SEO recommendations- Display campaign management
Ben Howden Skills
Ben Howden Education Details
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Victoria UniversityMarketing -
Advertising Federation Australia - AdschoolMarketing/Advertising -
Billanook CollegeVce
Frequently Asked Questions about Ben Howden
What company does Ben Howden work for?
Ben Howden works for Inlight
What is Ben Howden's role at the current company?
Ben Howden's current role is Chief Strategy Officer.
What is Ben Howden's email address?
Ben Howden's email address is be****@****are.com
What is Ben Howden's direct phone number?
Ben Howden's direct phone number is +614219*****
What schools did Ben Howden attend?
Ben Howden attended Victoria University, Advertising Federation Australia - Adschool, Billanook College.
What are some of Ben Howden's interests?
Ben Howden has interest in Technology, Food And Wine, Fashion.
What skills is Ben Howden known for?
Ben Howden has skills like Digital Strategy, Digital Marketing, Sem, Digital Media, Web Analytics, Mobile Marketing, Seo, Online Marketing, Social Media, E Commerce, Email Marketing, Google Analytics.
Who are Ben Howden's colleagues?
Ben Howden's colleagues are Christopher Sheriff, Sian Swanepoel, Jacinta Carne, Joshua Vermeulen, Inlight Decorations, Rory Clare, Spencer Mcknight.
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