Ben Irwin Email & Phone Number

Grand Rapids, Mi, Us

Oversee content strategy for one of the world's leading international NGOs, work with creative partners to deliver content solutions, monitor content performance, and coordinate content operations between the global and US offices.

Spearheaded omni-channel marketing content creation for a $30M nonprofit.Managed a high-performing 3-person team responsible for digital content, graphic design, and website development. Managed the organization’s monthly newsletter, delivering a 7% average click rate, more than 2x industry average, and grew LinkedIn newsletter subscribers 91% in 4 months. Helped achieve 139% growth in website users year over year. Surpassed industry average with a 37% conversion… Show more Spearheaded omni-channel marketing content creation for a $30M nonprofit.Managed a high-performing 3-person team responsible for digital content, graphic design, and website development. Managed the organization’s monthly newsletter, delivering a 7% average click rate, more than 2x industry average, and grew LinkedIn newsletter subscribers 91% in 4 months. Helped achieve 139% growth in website users year over year. Surpassed industry average with a 37% conversion rate on search engine marketing (SEM) campaigns.Achieved 10,000 new users in 3 months for Wyatt, an AI-powered chatbot helping students apply for college financial aid.Pioneered the organization’s first digital impact report using visual storytelling, which the organization’s fundraising head described as “leaps and bounds beyond anything we’ve produced for the donor market before.” Show less

Grand Rapids, Michigan, United States

Develop messaging and content for clients in the US and Europe—from global brands to local community organizations and tech startups.Created brand messaging and full-funnel marketing content for one of the leading international film festivals in North America.Developed brand messaging and content strategy for a startup charity offering job placements for survivors of human trafficking, resulting in a 680% increase in website users.

Spearheaded brand messaging and digital marketing content, with a focus on SEO and SEM strategies, for an Australia-based marketing agency. Produced web content, email journeys, social media ads, and SEM content for a social welfare charity’s annual fundraiser, generating over $3M in revenue.Pitched, researched, and wrote SEO content to increase organic search traffic for Movember, the world’s leading men’s health charity.

Increased annual revenue for a startup nonprofit by 7x, from $2M to $15M, in 5 years.Massively expanded the organization’s audience, growing email subscribers by 6x, from 15K to 100K, and social media followers by 8x, from 33K to 226K across all platforms.Implemented an SEO content strategy that grew organic search traffic by 264%.Led a 7-member team of storytellers, photographers, and producers generating 100+ pieces of content annually, including blog posts, campaign… Show more Increased annual revenue for a startup nonprofit by 7x, from $2M to $15M, in 5 years.Massively expanded the organization’s audience, growing email subscribers by 6x, from 15K to 100K, and social media followers by 8x, from 33K to 226K across all platforms.Implemented an SEO content strategy that grew organic search traffic by 264%.Led a 7-member team of storytellers, photographers, and producers generating 100+ pieces of content annually, including blog posts, campaign landing pages, videos, podcast episodes, and more. Show less

Grand Rapids, Michigan, United States

Managed digital content strategy for a nonprofit with operations in 55 countries. Advised the CEO and C-suite executives on messaging and PR. Developed product campaigns and resources for a global audience. Managed a team of three writers and designers.Created a multimedia engagement campaign for faith leaders—developing the brand identity and content (social, web, and video)—achieving 500k global participants.Partnered with the digital team to develop a new website based on… Show more Managed digital content strategy for a nonprofit with operations in 55 countries. Advised the CEO and C-suite executives on messaging and PR. Developed product campaigns and resources for a global audience. Managed a team of three writers and designers.Created a multimedia engagement campaign for faith leaders—developing the brand identity and content (social, web, and video)—achieving 500k global participants.Partnered with the digital team to develop a new website based on user research and SEO best practices, resulting in a 70% increase in traffic. Show less

Grand Rapids, Michigan, United States

Led product development and marketing communications. Created the organization’s flagship product offering, which drew nearly one million participants from a dozen countries, as well as an endorsement from Pope Francis.

Federal Way, Wa & Milton Keynes, Uk

Wrote copy for marketing campaigns, served as managing editor for two donor publications, mentored junior writers, and contributed to the creation of an interactive exhibit on the global AIDS pandemic, which drew 200,000+ visitors.

Grand Rapids, Michigan

Led a cross-functional editorial, marketing, design and sales team, publishing multiple bestselling titles and managing a $12m product portfolio.· Awarded the 2007 Audiobook of the Year by the Audio Publishers Association.· Created The Story, an award-winning book adaptation that went on to sell 5 million copies.

Master Of Arts - Ma, Theology/Theological Studies

Bachelor Of Arts - Ba, Business Administration And Political Science