AccomplishmentsDesign the strategy for Digital Marketing of the company increasing by 30% the company’s database from Q1 to Q3 of 2023 and 20% lead generation.Develop strategies to reach new customers for all our services, improvingcompany procedures, standards, and reservations system.Achieving a 15% increase in GOP across all services.

Responsibilities Identify new business opportunities, including new markets, products, services and partnerships.Events coordination: Preparation of proposals for private events, negotiations with clients, agreements and addendums, elaboration of budgets.Equestrian activities: Growth and positioning of the horseback riding academy.Main contact for site inspections and tour in properties for potential clients.Reservations and customer service: Events & Touristic Services and Equestrian activities.Administrative support for colleagues on Business department: Sales, Marketing, Communications, Food & Beverage, Quality Service, etc.AccomplishmentsBusiness model planning and execution for services of the season.Development of “Events” service strategies to reach different market segments, definition of costs and prices.Increasing the income of the ’Events‘ subdivision by 130% from 2021 to 2022 through marketing and one-on-one service to clients.

ResponsibilitiesSupport the sales team by providing general office assistance and organization.Facilitate sales team ́s activities to help maximize their performance and the solid long-lasting development of the hotel.Preparation of proposals, contracts and addendums, input and maintenance of databases and softwares as well as coordination of site inspection visits for potential clients.Creation and management of monthly promotional mailings, newsletters, and promotions for customers as instructed by DOS.AccomplishmentsApproval of 3 official promotional campaigns for groups that were used in their entirety to promote the resort.Improvement of site inspections process by clasifiying in more detail all potential clients.Increase from 60% to 100% the result of the audit that Corporate Office executes to the property monthly in terms of quality of information entered.

ResponsibilitiesPromotion of acceleration services offered for selected entrepreneurs. Design and implementation of customized solutions for entrepreneurs. Execution of the strategic services provided by the association.AccomplishmentsApproval of an audit trail format for National Offices that helped reduce administrative issues in 3 out of 13 offices.A progress of 2 out of 4 companies in the client portfolio under my responsibility to the next level within the Endeavor acceleration process.

Responsibilities"Yo sí tengo Secundaria" - Linking companies and NGOs through events and briefings."Dibujando Sonrisas" – Investigation and design of fundraising strategies for vulnerable and needy children."Diplomado en Dirección y Gerencia Social" - Networking with speakers, directors, and entrepreneurs of the social sector.AccomplishmentsSatisfactory results in reducing the educational backwardness gap of 650 workers from 10 companies in Puebla by conducting 650 knowledge tests of Highschool Education degree.Gathering 15 experts in the social sector for teaching the training courses offered by the organization.