Benjamin Chen Email & Phone Number

Canada

Toronto, Ontario, Canada

Taipei, Taiwan

• o Product Strategy and Communication Strategy pitches for Porsche’s new Taycan m odel and the expand on the awareness of its compact SUV Macan.
• Developed Strategy Briefs for Audi’s New Q8 model in preparation for its launch.o Selected as lead amongst junior interns, led and developed FGD and survey questionnaires for consumer insights.o Utilized Insights tools.
• Developed strategy plan for a start-up bio-tech cosmetic company creating a stem-cell based skincare line.o Plan encompassed rebuilding Vision and goal in a corporate aspect, o brand story, vision, color theme for the.
• Created strategy briefs for Pernod Ricard’s launch for Royal Salute’s new limited-edition Whiskey.

Shanghai, China

• Used media tools to developed strategic communication plans focused on OTV and programmatic buy.
• Involved in media big data analysis and its implementation into precise marketing and TA tagging, particularly through medias such as Tik-Tok, Xiaohong Shu, and Weibo
• Utilized precise marketing solution to make the consumer journey to purchase the most efficient across path purchases.
• Communicated with China’s media companies for media buying and schedules. Worked alongside digital media planners to create media briefs with buying models based on media approach or audience-led approach.
• Constantly communicating with different sub-companies of the Dentsu Aegis Network for 360 projects.

Shanghai, China

• Successfully innovated a new product campaign for a Fortune 100 Tech client through extensive brand position analysis, product roadmap, product development and packaging.
• Involved in interaction with high-level clients and provide financial reports on their investments.
• Attended training sessions and workshops as employee training for the company.
• Analyzed different investments to predict future feasibilities. Keep track of current investments made and news that might have influenced the invested company.
• Conducted market research and analyzed Chinese regulations for city development project in China.

Taipei, Taiwan

• Worked directly with clients and enterprises to develop a strong a sustaining relationship on behalf of the company.
• Spearheaded communication and planning to specify product between internal and external stakeholders to ensure plans and products are delivered on time and within budget.
• Structured and negotiated partnership with Spain and Italy vendors. Exceeded Revenue and margin targets in Year-1.
• Prospecting, pitch, and closing of new accounts with vendors and clients; Managed pipelines and exceed revenue
• Led a design project for one of the biggest commercial buildings in Taiwan; Oversaw being the Liaison for both designers and clients.
• A part of a group assigned to start the company’s e-commerce platform currently has grown tremendously in sales since it was initiatedo Successfully used Google AdWords and Facebook AD campaigns to improve the.

Taiwan

• Participated in research & analysis: achieved insights on target groups through social listening, data collection, focus groups, and ultimately built reports on selected target market (Millennials, Gen-Z).
• Conducted market research and provided input for Minute-Maid’s new juice beverage while working under the planning department head.
• A part of a team that conceptualized the big idea process for Nike’s campaign for a retirement tour for an NBA Legend in Asia.
• Attended weekly company training programs led by the most recognized leaders in the agency field and worked on multiple case studies with other interns as projects.

Taiwan

• Successfully innovated a new product campaign for a Fortune 100 Tech client through extensive brand position analysis, product roadmap, product development and packaging.
• Involved in interaction with high-level clients and provide financial reports on their investments.
• Attended training sessions and workshops as employee training for the company.
• Analyzed different investments to predict future feasibilities. Keep track of current investments made and news that might have influenced the invested company.
• Conducted market research and analyzed Chinese regulations for city development project in China.

Bachelor'S Degree, Business/Commerce, General

International Baccalaureate Diploma, High School Diploma