Benjamin Chen Email & Phone Number

New York, New York, United States

• Taught a class of 18 Korean high school students.• Curriculum by Minerva Project.

New York, New York, United States

•Led Account-Based Sales (ABS) strategy with outbound research, call, email, and LinkedIn efforts for in-house digital programmatic advertising services.• Contributed to 5 Request-for-proposal (RFP) processes & pitched to key contacts at organizations such as the NYC government and Wieden+Kennedy.• Planned & executed over $3M worth of media buys across 3 campaigns on behalf of McDonalds utilizing the latest in AdTech software (Google Campaign Manager, The Trade Desk, Kochava, etc.) • Collaborated with internal team & McDonald’s agency team to develop effective strategies and briefs; driving consistent results in KPIs such as Return on Marketing Investment (ROMI), digital acquisition, and behavioral lift.

• Led & executed over 20 omnichannel marketing campaigns in the US & Canada implementing email, text, social, LinkedIn, content, and experiential strategies; closing $2M+ in revenue (avg. $40k ACV).• Orchestrated 4 trips across 6 cities to meet with clients, and represented Minerva in 20+ fairs and conferences.• Led & executed 6 quota-carrying recruitment cycles in the US & Canada; driving 1.8k+ applicantions across 4 academic programs.• Launched 9 new partnerships and fostered key relationships with executives and superintendents to build a long-term pipeline of viable incoming student applicants; contributing to 12% of the institution’s student body.• Managed a 5-figure budget and 6 interns across two teams.

Bachelor Of Science - Bs, Marketing

Activities and Societies: Video producer in student-run newspaper, and hired as Residential Advisor.• Minerva is the world's most.

Ontario Secondary School Diploma

Activities and Societies: Swim Team, Junior Brass Quintet, Junior Jazz Band, Junior Concert Band, Senior Concert Band, Ultimate Frisbee.