Freelance Marketing Manager |Multi-channel marketing consultancy, advising the business on key areas for investment.E-commerce Management (Shopify)Copywriting: Crafted blog posts, product pages, and info pages to enhance SEO and conversion rates.Web Best Practices: Improved conversions by 4-16% through accessibility, UX, and UI enhancements.Subscription Model: Introduced a complex subscription model, with ongoing research for better funnel awareness.Product Management: Updated products, discounts, and content.Merchandising and UILanding Pages: Iterated on landing pages for better user experience.Competitor Analysis: Conducted multi-channel competitor analysis to inform strategic decisions.Social Media ManagementStrategy Development: Created content strategies, managed tone of voice, and reported on audience data.Email MarketingContent Creation: Composed email content for B2C, managed ROI and ROAS.Automated Campaigns: Set up triggers for customer engagement throughout their journey.Paid Advertising Campaign Management: Introduced SEM and social media ads, achieving above-industry standard conversion rates.Campaign CreationMulti-Channel Marketing: Developed campaigns to grow brand awareness and managed costs using economic expertise.Industry EventsEngagement Reporting: Addressed PR coverage and streamlined workflows for better event management.Content CreationMultimedia Production: Planned, produced, and edited video, photo, and graphic content. GA4 ReportingPerformance Analysis: Used GA4 to adjust website strategy, improve session times, and boost engagement. Identified areas for strategic business changes.

Welcome to something new**hopefully

Leading in the creation of a creative progressive retail directorship for Origin. Leading retail marketing strategy. Reinvigorating Origin's brand in the speciality coffee industry. Direct advisement of CEO budget allocation and strategy. Key Accomplishments:Increasing all KPIs by a minimum of 3% and a maximum of 29%Exceeding yearly target by 11% .Oversaw a 40% increase in 5* rating using a customer and staff-focused approach: Running customer service training sessions. Creating a customer query flow board for coffee purchasing questions, to ensure staff could best serve customer requests. Responding to positive and negative feedback alike. The sites were awarded National Geographic and Eater London recommendations.