Freelance Marketing Consultant
CurrentFreelance Marketing Manager |Multi-channel marketing consultancy, advising the business on key areas for investment.E-commerce Management (Shopify)Copywriting: Crafted blog posts, product pages, and info pages to enhance SEO and conversion rates.Web Best Practices: Improved conversions by 4-16% through accessibility, UX, and UI enhancements.Subscription Model: Introduced a complex subscription model, with ongoing research for better funnel awareness.Product Management: Updated products, discounts, and content.Merchandising and UILanding Pages: Iterated on landing pages for better user experience.Competitor Analysis: Conducted multi-channel competitor analysis to inform strategic decisions.Social Media ManagementStrategy Development: Created content strategies, managed tone of voice, and reported on audience data.Email MarketingContent Creation: Composed email content for B2C, managed ROI and ROAS.Automated Campaigns: Set up triggers for customer engagement throughout their journey.Paid Advertising Campaign Management: Introduced SEM and social media ads, achieving above-industry standard conversion rates.Campaign CreationMulti-Channel Marketing: Developed campaigns to grow brand awareness and managed costs using economic expertise.Industry EventsEngagement Reporting: Addressed PR coverage and streamlined workflows for better event management.Content CreationMultimedia Production: Planned, produced, and edited video, photo, and graphic content. GA4 ReportingPerformance Analysis: Used GA4 to adjust website strategy, improve session times, and boost engagement. Identified areas for strategic business changes.
