As the Senior Director of Operations and Events for the ServiceTitan Elite Trades Championship Series (SETCS) and the Optimum Nutrition Experiential Program, I oversee all aspects of event execution, operations, and logistics. For SETCS, I manage high-profile competitions aired on CBS Sports Network, working closely with production teams to deliver in-program features and year-round content. My responsibilities include team leadership, sponsorship activations, and ensuring seamless event operations.For the Optimum Nutrition Experiential Program, I lead large-scale activations, ensuring brand engagement through strategic event planning, managing staff, overseeing logistics, and delivering impactful consumer experiences. Both roles require operational efficiency, strategic oversight, and strong collaboration with vendors, partners, and internal teams.

- Productivity Innovation: Designed flex schedule for employees, improving employee satisfaction and increasing productivity by 50%.- Reporting Innovation: Created online reporting tool, streamlining reporting processes for Finance, Operations, and HQ; improved communication, reduced shipping costs, enhanced collaboration, and minimized time to report expenses by 100%. - Process Re-engineering: Built Analysis Tool for managers, measuring the performance of individual employees against goals; boosted employee production by 25% and expanded employee skillsets by focusing on targeted approach.- Full-cycle Project Management: Managed all project components, including budget management, vendor sourcing and management, project plan management, prioritization, and issue escalation and resolution.- Grand Prix Program Management: Led Arrow McLaren VUSE Experiential program, including detailed retail programming, nightlife activations, and experiential elements at NTT Grand Prix events throughout the US. - Project Management: Led 7 project teams, consisting of 35 staff members traveling in the US; drove brand awareness for RJ Reynolds Tobacco; grew the program from one 5-member tour team to 7 teams; led additional high-profile activations.- Project Operations: Led all aspects, projects, meeting deadlines, time management, contingency planning, approval channel and procedures, budgeting, campaign analysis, and tracking and monitoring procedures.- Marketing Campaigns: Collaborated with external stakeholders to create experiential campaigns that raised brand awareness, drove consumer loyalty and increased word of mouth for brands.- Goal Achievement: Collaborated with the marketing leadership team and functional management, achieving business and marketing strategy objectives; partnered with outside marketing and PR agencies.- Performance Management: Applied measurements and analytics, delivering events against expected business results and crucial performance targets.

VUSE Tour and Natural American Spirit Tour Manager- Data Capture- Setup/Strike of setups- Manage a team of up to 15 staff - Inventory management- Compliance/Legal training of reps and auditing- Built schedules for Retail execution and nightlife sell in- Logistics- Reporting- Expense Reporting- Vendor relations

I spearheaded experiential marketing activations for UScellular, supporting their sponsorships, including the Oklahoma City Thunder games and Milwaukee Summerfest, along with various activations across the United States. My responsibilities involved production, reporting, driving consumer awareness, enhancing brand affinity through engaging experiences, coordinating logistics, and ensuring seamless execution to elevate brand visibility and audience engagement. By leveraging unique experiences and interactive elements, I successfully strengthened UScellular's presence in key markets and fostered meaningful connections with consumers.

I led a nationwide tour promoting Chevy's lineup of fuel-efficient vehicles while showcasing their fully functioning Hydrogen Fuel Cell Prototype. I managed a team of eight and was responsible for producing a 100x100 footprint that included a stage, vehicles, external vendors, and a 53-ft semi transformed into a display deck for consumer interaction. My role also encompassed artist management on stage, event recaps, driving engagement, lead generation, and various other tasks. This mobile tour visited sporting events, music festivals, and state fairs, with additional ride-and-drive events organized through the Chevy Riders.

I led experiential programs in NYC and Long Island to support the rebranding of Snapple and the launch of Venom and Awake energy drinks. My efforts focused on creating engaging consumer experiences that showcased the unique qualities of these products, effectively boosting brand visibility and affinity. By coordinating events and promotions, I facilitated direct interactions between consumers and the brands, which helped to drive sales and increase distribution in the area. These initiatives not only enhanced consumer awareness but also contributed to a significant uptick in product availability and market penetration for these consumer packaged goods (CPG). Through strategic partnerships and targeted outreach, I ensured that the experiential programs aligned with the overall marketing goals, ultimately strengthening the brands' presence in a competitive marketplace.

I drove experiential programming for the Discovery Health Channel Total Family Health Tour, collaborating with partners such as PepsiCo, TLC, Discovery Health Channel, McNeil Laboratories, and Nex-Fit. Our mission was to spread the message of total family health through a range of engaging activities, including personal trainers, registered nurses, and massage therapists, along with showcasing various health-focused products.One of the highlights was a segment featured on the Regis & Kelly show, where they broadcasted live from our 53' experiential rig. The tour traveled nationwide, with stops all over the United States, and involved a team of 20 people who managed programming every hour. We focused on both education and hands-on sampling opportunities, ensuring that participants could directly engage with the offerings. This initiative not only raised awareness about family health but also fostered meaningful interactions between consumers and health experts, effectively promoting a healthier lifestyle for families across the country.