Benjamin Graff Email & Phone Number

Chapel Hill, NC, US

Supporting EdTech companies with competitive analysis, product technical design, partnerships, pricing and business models, and product strategy.

Herndon, Virginia, US

• I direct multimillion-dollar curriculum projects for a $10M+ portfolio that serves 200,000+ students annually. I manage 6 product owners and provide matrixed management for 2 research teams; I’m also product owner for.
• I was Product Manager for a project that won the 2022 EdTech Breakthrough Courseware Solution Provider of the Year Award.
• I simplified intake from 4 business lines and improved budget estimate accuracy for $30M+ in potential projects by designing and implementing a new process that sized and ranked projects and aided in prioritizing the.
• I reduced costs by launching and facilitating partnerships with Carnegie Mellon and North Carolina State University to create social learning and analytics product prototypes.
• I established and led an initiative that identified opportunities for new products, partnerships, and acquisitions; the initiative resulted in 3 multi-school pilots, 2 curriculum partnerships, and an equity investment.
• I increased roadmap visibility for stakeholders and improved communications regarding product benefits by creating a new curriculum product management organization.

Herndon, VA, US

• I served as lead for adaptive learning and analytics products, including a multi-year update to an adaptive skills platform and a cross-department analytics “skunkworks” project with reporting and executive team.
• I led creation of an adaptive skills platform with an API-driven recommendation system based on Bayesian Knowledge Tracing (BKT) that has been used by 100,000+ students annually since 2017.
• I managed a team of researchers and engineers in company's initial foray into big data, including development and implementation of predictive models focused on academic improvement and retention* I evaluated and.

Herndon, VA, US

• I led product management, strategy, and marketing for a portfolio of 50 Android and iOS mobile apps with 2M+ downloads. During this time, I also managed concept development, implementation, and marketing strategy for a.
• I led the Embark PreK program, including product and market expansion; the program won the Parents’ Choice Award and the Association of Educational Publishers Distinguished Achievement Award.
• I contributed to increased customer satisfaction by overseeing a learning analytics project that predicted student retention factors, and I also managed a new LMS rollout for private schools.

Herndon, VA, US

• I ensured instructional design quality and consistency across all projects while also managing and training a 12-member team comprised of employees and contractors. The role involved leading UX design, information.
• I developed the company-wide vision for mobile and adaptive learning and created a cohesive 5-year strategy for feature development across all learning products.
• I generated brand awareness by making key strategy, development, and marketing contributions for K12 mobile efforts, including 14 iOS and Android apps with a combined 700,000+ downloads.
• I assisted in generating new school contracts by leading development of a multi-year, multimillion-dollar K-3 Language Arts curriculum overhaul.
• I spearheaded substantial product improvements by initiating a program that allowed teams to observe 50 homeschool families nationwide to analyze product use, report on findings, and prioritize key changes.

Herndon, VA, US

• I oversaw a team of 5 instructional designers, drove completion of 12+ projects, and coordinated standards development for prototyping new product builds. I also trained team members and led review sessions to enforce.
• I founded the Innovation Team, which specialized in new instructional tool and technique development and early prototyping.

Herndon, VA, US

• I analyzed internal stakeholder needs across functional groups and conducted buy vs. build analysis for major CMS and LMS system components. This involved gathering and drafting requirements for nearly all functional.
• My team developed proprietary CMS that powered all curriculum development company-wide for the next 15 years.
• My team received a US Patent (US20110039249A1) for innovative technology used in a content management system design.
• I was elected as company representative for 1EdTech (IMS Global Learning Consortium) international standards body.

Herndon, VA, US

• I drafted storyboards and functional specs while coordinating the production efforts of visual designers, writers, content specialists, and media specialists to create a cohesive curriculum. I was soon promoted to.
• I delivered a new 8th grade English course on time and within budget.
• I recommended design patterns and development templates that were implemented across all instructional design and development teams; the templates are still in use in 2022.
• I created an effective professional development program and trained staff on the new LMS platform.

Fairfax, Virginia, US

Provided QA testing of the intranet and foreign language courses developed for State Department diplomats and their families.

Owings Mills, MD, US

Assisted in the writing and design of several video and interactive web productions. I acted as a content writer and interactive producer of several innovative educational websites for K-12 students, including:o Maryland History: Exploring Maryland's Rootso Literature: Knowing Poe (Webby Award Winner)o Slavery: Pathways to Freedomo Mathematics (Webby Award.

Baltimore, MD, US

Taught reading, writing, mathematics, and study skills to K-12 and adult students.

B.A., Dual Major: English, Communication | Minors: Information Systems, German

Graduate Work, Interaction Design And Information Architecture

Digital Learning And Teaching