Benjamin H. Email & Phone Number

Minneapolis, Mn, Us

Among my favorite activities in this position is this non-exhaustive, and un-ordered list!* Implementation of Analytics from start to finish!* Tag Management(TM) implementations, and ongoing TM needs* Measurement and Strategy to aid in efficiency* Promoting optimization within organizations to increase productivity across the board* Auditing current implementations of tag management and analytics* Providing Training in Analytics & Tag Management to help create SME's within client's teams.* Working with diverse groups of people and bringing together knowledge across pillars into pools of information and knoweldge that are easily accessible across the organization!The Digital Analytics Team at Merkle is simply one of the best groups I've ever worked with. If you are looking for a powerhouse team with a great supporting cast filled with decades of knowledge and professionalism... think about joining this one!And if you are a company looking for a team to assist with your Google or Adobe Analytics / Tag Management, look not a moment more.

Greater Minneapolis-St. Paul Area

Omniture for the old schoolers, Site Catalyst for the other old schoolers, and now of course, it's called Adobe Analytics! Also consulting and interacting with Google Analytics, Google Tag Manager, Tealium and Ensighten.However, the day to day in my lovely life here at the U.S.B. consists of:Site Catalyst implementations abound!From gathering requirements to agile iteration, testing, and more, it's a fast paced environment with multiple projects to balance at all times from start to finish.I provide reporting and analysis via site cat, sql, and open source tools as well as analytics code in JavaScript.The data ranges from customer facing to banker facing and requires a wide knowledge and breadth of business paradigms to keep the data steady.

Greater Minneapolis-St. Paul Area

Since taking on this role, I have had the opportunity to do a lot of really exciting and fun things (I think what I do is fun).Implementing best practices to set baselines for optimization strategies was the first step and led to exponential and immediate growth of top line ecommerce revenue (10x previous high) bringing us up to a point from which we could iterate successfully, in just the first month. Up and to the right from there.I also have been creating, leading, and implementing strategies across all disciplines of the digital space, with a whole suite of tools, including marketing, social, ppc/seo/sem/co/oto/etc, analytics, reporting, development and more.We are now the #1 cold brew coffee/concentrate on amazon, amazon's choice, and amazon even made a new category for us, to which other brands followed.The journey continues with a fantastic team of successful, driven, and motivated individuals whose, vision and esprit de corps match my own . It is a team I am proud to be a part of. Also this: Optimize. Iterate. Fail Fast. Win.

Site Cat, Test and Target, Google Analytics, Bright Tag/ Signal, Insight, Discover.• Designed, gathered requirements, and coded primary data layer for capella.edu using javascripto Cleaned up previous Signal implementation to suit best practices, and eliminate waste.o Used signal to redeploy Site Catalyst, Test & Target, and other tools and ...o Created a system of oversight and auditing to prevent duplicative tagging, and to streamline tag requests.• Re-engineered adobe implementation to better suit their reporting needs and business requirements. o Updated tracking to compress number of variables used on forms from over 30, to 8, while maintaining data integrity.o Fine-tuned variable usage to streamline reporting and decrease time to build reports by approximately 70%o Wrote javascript via jquery for plugins, new functionality, and to problem solve implementation issues.• Engineered the optimization process from intake, idea generation and engagement with the business to requirements, prioritization and follow up using best practices customized for their business model. As a result: o Testing was brought in-house for more than 80% of the tests where previously 100% were outsourced.o Tests per month are on the rise from an average of one a month to a dozen and climbing.o Refocused the culture of meetings by reducing monthly meetings for optimization from 8-10 a month to 3 a month and increasing value from those meetings dramatically through idea and thought harvesting, building excitement within the business about optimization and providing meeting agendas. Meeting efficiency increase: 300%. Meetings now provide testing opportunities from the business where there was no input previously.• Mentored and trained several full time employees in tag management, digital analytics, and optimization tools, and best practices.o Fully documented trainings, breakout sessions and 1:1’s for all knowledge transfers for future use and onboarding of new employees

Greater Minneapolis-St. Paul Area

With over 400 websites, a new analytics platform being introduced as well as Tag Management all being tied in at the same time, I could hardly resist the pull of working for such an exciting project and the bonus is that General Mills is a great company. That's important to me because I need to be excited about the work I do!In the first 6 months I created efficiencies in how tag management and google analytics are implemented that saved many hours per implementation from requirements gathering, to data layers, to tool setup. Thus far I've done over a two dozen GA implementations both traditionally and trough Tealium. By November 2015 that number will have almost doubled.. My passion for analytics, tag management and good data are evident through my cheerleading and evangalism of the tools, how to use them, how to get the data and information need as well as the building of processes and procedures that allow new users a smoother onboarding experience so they are at once more familiar and comfortable with these technical tools. With a user base in the thousands, it is my mission to build a culture of analytics at General Mills that is eventually more a familiar friend than a strange stalkery type thing.Tools: GA, Tealium, Optimizely, Maxymizer, KissMetrics, Audience Stream, Observepoint, SiteScan

St. Louis Park, Mn

Analytics and Optimization implementation from the vetting and choosing of the proper tools for this unique business model, all the way to implementation and training.

Roseville Mn

Lead design and development efforts for large scale system integration working closely with the functional business leads, customer stakeholders and project management teams. Serve as a SME for Tag Management and Analytics solutions implementation consulting for POC, and best practices based on dynamic needs.

Greater Minneapolis-St. Paul Area

Collaborate with external partners such as Agencies to assist with data collection and reporting using tools like Site Catalyst, Ensighten, and SiteSpect to help deliver meaningful and actional data that is both insightful and applicable to current business KPI.

While working at Amplifon in Plymouth, MN as an IT Consultant and Project Manager I designed process workflow as well provided training in the IT related aspects of credentialing medical professionals.The data base they used needed an overhaul reimplementation.I led this charge by overseeing a couple of temporary staff who provided data entry based on the new implementation.Using SQL queries and reporting I rebuilt the data and provided a new paradigm for the data toolset used at Amplifon.

Primary tools used:SQLCrystal ReportsMicrosoft VBLots of Excel and data connectionsI provide technical support for sattelite and local employees in regards to software and hardware issues.The technical stuff is easy, flip a switch or change a setting and the problem is solved.My primary focus is to provide the customer / end user the kind of experience in which they feel as though they have not only been helped, but treated with respect, kindness and understanding.

Okinawa, Japan

Bachelor'S Degree, Computer Software Engineering

Activities and Societies: President of National Technical Honors Society

Associates, Software Programming

Activities and Societies: President National Technical Honors Society