Benjamin H. Email & Phone Number

Rohnert Park, Ca, Us

United States

Manage research fieldwork on multiple concurrent mixed-method projects with Fortune 500 and name brand clients, including: multi-million dollar research budgets, consumer and professional participant recruitment and scheduling across global markets, vendor bids and management, collaboration with research on strategy and resourcing, research tools and platform setup, and client satisfaction management.• Successfully recruited and scheduled 2 concurrent large scale qualitative and quantitative UXR projects in first 30 days.• Displayed versatility and team mentality by assisting UX research team in complex data collection and analysis to mitigate resourcing and scheduling issues, while also performing normal job duties.

Petaluma, California, United States

Led end-to-end global consumer research for product innovation, brand, and marketing strategies for a $100 million consumer durable goods portfolio through qualitative and quantitative methodologies, including brand tracking, consumer segmentation, product innovation, usability studies, focus groups, surveys, and ethnographies.• Managed all aspects of research, including defining research goals, writing questionnaires / discussion guides, programming online surveys, moderating discussions, conducting analysis, and writing findings presentations, increasing consumer multiphase research coverage by ~63%.• Partnered with product, marketing, sales, customer service, international, and senior leadership teams to track brand health, create deeper consumer personas, and build a consumer insights database that drove brand, product, and marketing strategy for $100M worth of market-leading products.• Introduced and trained team members on new research methods and tools to increase objectivity with qualitative data, complexity of online survey design, and accuracy of statistical analyses.• Assisted in managing global insights budget to meet desired objectives by managing outside research vendor agencies, RFP process, digital recruitment platforms, and internal or DIY tools and resources (Qualtrics, AYTM, User Interviews, Atlas, SharePoint, Lucidchart, and Highlight).

Petaluma, California, United States

Reported to global consumer insights manager and VP of product innovation to explore consumer and cultural trends, product innovation white space, design and creative campaigns, brand positioning, and health tracking research for $70M of consumer-facing products.• Boosted primary research activity with new methods and tools to meet statistically significant standards for hard and soft good TAMs and consumer segments, leading to a promotion to CamelBak's first ever staff user researcher position.• Exceeded 60 day performance goals by designing, cleaning, analyzing, and presenting 3 global consumer TAM surveys at 90% CI, creating product, marketing, and branding insights across bike, hike, run, and drinkware products for senior leaders.• Created and managed large cross-functional databases of global consumer insights data to identify and present ad-hoc and quarterly big picture findings presentations on consumer insights, brand, and product design strategy.

San Francisco, California, United States

Managed multiple end-to-end anthropology research projects and completed all graduate coursework with over $10,000 in grant and scholarship awards budget.•Led a research project end-to-end conducting 12 user interviews, methodology meta-analysis on 50 years of public health literature, and ethnographies analyzing cannabis consumer health product innovation research, marketing information, consumer attitudes, and loyalty.•Created scientific reports and presentations from primary and secondary research data, including data visualization, that won 1 research competition, 2 awards from faculty, and received 1 national scientific award.•Conducted socially distanced qualitative research methods following Covid 19 safety protocols and participant confidentiality requirements in under 4 months during the 2020 Covid lockdowns.

Alameda, California, United States

Assisted the project manager and principal investigator in maintaining and analyzing primary qualitative interview data from the 200+ interview database on the Young Adult Gender and Intoxication Study.•Analyzed over 10 hours of interviews containing confidential health data using Atlas.ti, discourse analysis methods and tools to keep the research project schedule on track.

Sebastopol, California, United States

Conducted custom qualitative research projects, part-time, to identify and share market and consumer insights with senior leaders from consumer product goods brands in the newly legalized California recreational cannabis market.• Collected, monitored, and synthesized cannabis consumer product goods marketing, sales, consumer, and technology innovation trends to generate business strategy recommendations that minimized risk and improved ROI on new product introductions, go-to-market strategies, and branding.• Generated leads and developed relationships with clients to satisfy RFP, define research goals, and earn client loyalty.

San Francisco, California, United States

Managed on-site operations, hiring interviews, on-boarding, and employee performance with the San Francisco Operations and HR managers to scale operations and increase employee retention and performance.• Supervised 20 direct reports at multiple locations to improve policy adherence and performance by 20%.• First supervisor to lead hiring interviews of up to 10 people and managed 80% of hiring interviews before departure.

Master Of Arts - Ma, Medical Anthropology, 3.96

Collected and presented original primary and secondary research on cannabis public health information, including ethnographic interviews.

User Experience Research

Attended and passed the "Benchmarking UX and Measuring ROI" course.

Bachelor Of Arts - Ba, Cultural Anthropology, 3.94

Completed an AA in psychology and a year long ethnographic senior thesis on the Tenderloin public health crisis under the anthropology.