Kareman Rawy, Mba Email & Phone Number

Los Angeles, California, United States

Los Angeles Metropolitan Area

• Applied Market Research Methodologies: Quantitative – Pre/Post testing, Descriptive - Brand Trackers (Quarterly and Monthly), Ad Campaign Measurement, Customer Satisfaction (CSAT); Advanced Analytics – Segmentation (including a Qualitative approach: Personas), Jobs-to-be-Done, Monadic Design + Regression Analysis, and Driver Analysis• Actively drove conversations in client meetings; asked curious questions to translate business needs into technical requirements• Immersed in client business and delivered uncommon insights that impacted client’s decision-making due to agency experience• Proactively shared ideas for new opportunities and business growth, including research proposals•• Conducted secondary research across news and social media outlets to have a constant ‘pulse’ and be aware of changes within the industry• Delegated tasks to junior team members and suppliers/vendorsIndustry Experience (B2B + B2C): Gaming, Technology, Retail, and Financial Services

Los Angeles Metropolitan Area

• Applied Market Research Methodologies: Qualitative – Online Boards, In-Depth Interviews (IDIs), Focus Groups;Quantitative – Pre/Post testing, Descriptive - Brand Trackers (Quarterly and Monthly)• Contributed to day-to-day tasks like questionnaire and survey design, survey link execution, and created project timelines; tracked quotas and survey fieldwork; managed data quality; vendor and invoice management; reported on analytics and KPI metrics• Wrote clear and inspiring insight stories during the analytics and reporting phase• Added additional context to client reports via desk research, social media insights, and deeper respondent profiling• Helped identify ways to improve efficiencies on client accounts and developed automated solutions

Corvallis, Oregon Area

• Collected and analyzed data reports for the OSU College of Business First-Year Experience• Created visual data representation using Excel and Power BI to show an increase of retention and graduation rates of the 600+ students within the 2017 First-Year Experience• Strategized and advised student microenterprise teams and student entrepreneurs on which social media platforms to use for their specific product or service• Assisted students to analyze data and construct visual data representation for their microbusinesses and entrepreneurial ventures

Stennis Space Center, Ms

• Interpreted and analyzed business data to create a dashboard for the NSSC• Identified and diagrammed common fields that link disparate database information• Applied Application Program Interface (API) experience for semi-database access and data-extraction• Constructed a visual data representation by using Excel and Power BI for all teams within NASA to be collaborative as possible • Conducted a project cost analysis between current and future database analytics products for the NSSC and NASA overall• Developed a long-term goal to enhance the capacity for business data models and help the organization to make better decisions

Master Of Business Administration - Mba, Marketing & Strategic Management, 3.72 Out Of 4.0

Bachelor Of Science (B.S.), Business Information Systems

Activities and Societies: SIM Club

Bachelor Of Science (B.S.), Entrepreneurship/Entrepreneurial Studies

Activities and Societies: Entrepreneurship Club, 16xOSU Club (Formerly Enactus)