Dora Hui Email & Phone Number

• Led year-round, high-impact insights generation for a consumer packaged goods client, landing a recurring $10 million per year contract for Material+ that tracks their full universe of users and shoppers.
• Integrated cross-program insights from multiple sources and disciplines, monitoring trends and recommending strategies that increased the size of the brand's target audience by 3x.
• Created a segmentation playbook for a key CPG client's user engagement strategy that increased consumer brand engagement by 20+%.
• Used shopper journey insights to create a competitive analysis for a retail brand, guiding them in new iterations of their consumer app platform that increased engagement by 30%.
• Led sustainability research for an athletic brand, identifying 4 pillars of sustainability beliefs to evolve the company's brand presence in order to reach 5 million more consumers.
• Managed and coached a team of analysts, training them to be best-in-class researchers and storytellers while building strong client relationships, producing $3 million of additional revenue for the company.

San Diego, California, United States

Greater New York City Area / San Francisco Area

Greater New York City Area

Concord, MA

• Initiated a quantitative and qualitative analysis of the prospective family journey to identify critical pain points and barriers of the admissions process, leading to impactful front-facing messaging and a $20 million.
• Created and implemented a multi-year marketing strategy to recruit from under-represented markets, increasing inquiries by 25% over 5 years.
• Guided the school's Assessment of Inclusivity and Multiculturalism research, culminating in a strategy approved by the board of trustees to increase the operating budget to recruit 20% more students and faculty of color.
• Created and implemented a comprehensive digital and legacy communications strategy with the Marketing and Communications team, increasing enrollment yield by 15%.

Concord, MA

Concord, MA

Boston, MA

• Created an identity- and community-based curriculum for 4 cohorts of high school students, providing mentorship through community activism
• Recruited 100+ riders for the 2011 Bike-a-Thon fundraiser and collected more than $5k for the nonprofit through coordinated communications and recruitment efforts—establishing the fundraising record for this event

Assisted the Principal Investigator with research-related responsibilities, including conducting surveys, collecting data, data entry, and co-authoring and editing publications

Master Of Science - Ms, Digital Communications And Advertising

Major Projects: Media plan for Lindt Chocolate • Created a mixed market media plan using web, TV, radio, print media, and on-site.

Bachelor Of Arts - Ba, Psychology, American Studies

Psychology - concentration in Social Psychology and Adolescent Development American Studies - concentration in Race/Ethnic Studies and.

High School