Director, Global Tracking
Current- Led year-round, high-impact insights generation for a consumer packaged goods client, landing a recurring $10 million per year contract for Material+ that tracks their full universe of users and shoppers.
- Integrated cross-program insights from multiple sources and disciplines, monitoring trends and recommending strategies that increased the size of the brand's target audience by 3x.
- Created a segmentation playbook for a key CPG client's user engagement strategy that increased consumer brand engagement by 20+%.
- Used shopper journey insights to create a competitive analysis for a retail brand, guiding them in new iterations of their consumer app platform that increased engagement by 30%.
- Led sustainability research for an athletic brand, identifying 4 pillars of sustainability beliefs to evolve the company's brand presence in order to reach 5 million more consumers.
- Managed and coached a team of analysts, training them to be best-in-class researchers and storytellers while building strong client relationships, producing $3 million of additional revenue for the company.