Director, Global Tracking
Current• Led year-round, high-impact insights generation for a consumer packaged goods client, landing a recurring $10 million per year contract for Material+ that tracks their full universe of users and shoppers.• Integrated cross-program insights from multiple sources and disciplines, monitoring trends and recommending strategies that increased the size of the brand's target audience by 3x.• Created a segmentation playbook for a key CPG client's user engagement strategy that increased consumer brand engagement by 20+%.• Used shopper journey insights to create a competitive analysis for a retail brand, guiding them in new iterations of their consumer app platform that increased engagement by 30%.• Led sustainability research for an athletic brand, identifying 4 pillars of sustainability beliefs to evolve the company's brand presence in order to reach 5 million more consumers.• Managed and coached a team of analysts, training them to be best-in-class researchers and storytellers while building strong client relationships, producing $3 million of additional revenue for the company.• Employed Lean 6 Sigma strategies to streamline project efficiencies, maintaining a $750k staff budget and surpassing expected margins by 10 pts.• Founded an employee resource group to foster community across business units, and now serve as a consultant to company-wide DE&I programming and liaison for client initiatives to maintain cultural relevance in our research programs.• Led organizational change for a team of 18 analysts, overseeing structural paradigm shifts and guiding team messaging as well as streamlining staff development.
