Benjamin Jia Email & Phone Number

Report to VP of ChinaIn charge of Retail Analytics & CRM & Project managementCovering 5 premium brands' business (EVISU, Off-White, Roarguns, True Religion and Globe Trotter) in mainland China;Store network of more than 200 POS- Analysis and provide retail performance reports on business trend, KPI, productivity, staff turnover rate, CRM KPI- In charge of RFID project (hardware, software, label and SOP)- In charge of CRM project- In charge of Full retail store P&L (analysis & forecasting), provide key suggestions to VP of China - CRM Membership Loyalty Program planning and execution- Support VP of China to prepare sales target- In charge of retail sales budget, store budget and department budget- Store BD planning & landlord analysis, project feasibility analysis- Store expense & travel expense control and monitor- Assist shareholders and strategic investors in M&A (Mergers and Acquisitions) analysis

Shanghai

Report to Retail DirectorCovering online(Tmall & JD) and offline(own retail & franchisees) business in mainland China;Store network of more than 110 POSRETAIL ANALYSIS and BUSINESS STRATEGY: - Rebate structure owner, re-designing and management.- Retail sales budget & planning by channel by store. - Supporting on store new opening, experienced in communication with each function. Knowledge in Landlord information, rental and contract STORE OPERATIONS: - Regular store visit, support the implementation of Sales performance and Retail Excellence. - Conduct analysis on store KPI and individual Target. - Responsible for daily communication between HQ and stores, and coordinate with other functions, to make the store operating smoothly. - Setting up Store SOP book; create store reporting regulation.- Participate in re-design the store sales people incentive policy. - Dept. & Store expense controlling and monitor - Products strategy planning.WHOLESALE CHANNEL OPERATIONS: - Cooperate with Business patener to make sure the success of franchisee store.

Shanghai

Report to Retail & Merchandising DirectorCovering own retail business in mainland China;RETAIL OPERATION and MARKETING INTELLIGENCE: - Supporting the Retail and Merchandising Director (direct report) on drivers of profitable business growth, including, but not limited to, sales forecast, sales target, periodic retail business report, store network evaluation, margin analysis, pricing, competitive analysis, marketing strategic analysis, budgeting and other controlling duties - Monitoring and analyzing sales performance (by store by category) on a daily basis with retail and merchandising team- Setting Store level & Individuals KPI target and monitor actual performance. Provide actionable recommendation for retail team- Evaluating sales trend and performing monthly sales forecasts- Regular store visit, make sure all the store's service are under standard - Communicate between HQ and stores, and coordinate between other depts. and stores. To make the store operating smoothly - Design and launch Operations guideline- Regularly provide coach to the staffs CRM: - Providing routine CRM reporting package and consumer behavior analysis. Including but not limited to spending evolution, new customer recruited and retention rate - Syncretize the CRM policy and system with HQ Milan CRM team so as to ensure all the CRM programs consistency as well as maximize loyal consumers' privilegesMERCHANDISING: - Open-to-Buy planning, products selling reports preparation and consolidation - Reporting periodically sales and merchandize situation & trend to HQ management

Shanghai

(Fulltime Internship - Management Trainee programme)Report to Finance DirectorCovering Mainland China; store network of more than 20 citiesRESPONSIBILITIES:- Prepare and present company yearly Sales Detail Planning, Expense Budget and Open-to-Buy, include the whole process of Forecast and planning.- Real estate/rental insight analysis for China retail market.- FP&A; Ensure and maintain consistent and timely financial reporting following group policy.- Minimize risks; maximize opportunities.ACHIEVEMENTS:- Sales Detail Planning management.- Store expense & Travel entertainment expense audit/controlling.- Conduct regular financial performance review & improve SSC management efficiency.- Established fixed assets SOP.

Shanghai

(Internship - Management Trainee programme)Report to Accounting ManagerGraduated from Burberry Global Job Training Programme with High Honors, which organized by Burberry Foundation, only 40 participants who from LON, SH, HK and NY joined in this yearly programme.

International Bussiness - Exchange Program

Accounting