Ben helps lead Fletcher, a collective of talented individuals with specialties in brand strategy, business advisory, design, UX, UI, video and photo production, and marketing activation. Everything we do needs to advance our clients' grand-scale business strategy. Moving towards that ultimate target — through unified strategy, communicative design, business strategy, digital, video, and more — we drive momentum and build value.

Consult and advise established business leaders and entrepreneurs in a variety of industries around the initial business formation, marketing, branding, and go-to-market strategy. Current and previous clients include:Armada AIX2 Engine Enterprise SoftwareVelocity Outdoor (Crosman, Ravin, Centerpoint, GameFace)Epic Church San FranciscoLouisiana Tech UniversityKing Crow Studios VR/XR Training Simulations

Served as the first marketing executive of this emerging technology company in the rapidly growing video game advertising industry. Oversaw the design, development, and launch of the brand identity and brand story. Created standard-setting product language around "Intrinsic Virtual Advertising". Launched initial marketing program (product roadmaps, customer acquisition, customer journey, social media planning, channel mapping, and analytics). Also, assisted in raising pre-series A bridge funding.

Served as the 5th employee of this Salesforce Partner Agency which was later acquired by Wunderman Thompson/WPP and transformed into the agency's Salesforce Center of Excellence NA. Advised a variety of clients on digital transformation planning and execution, including Nintendo, YETI, Major League Soccer, Uber, Lifelock, Louisiana Tech University and more. Scaled and managed a team of 40+ staff, including marketing, creative, account management, and campaign managers.

Responsible for building out and scaling the service delivery operation. This included developing the department heads for account management, project management, creative, implementation, development teams and working to establish the internal processes required to deliver world-class services to clients.

Responsible for providing leadership and oversight for all strategic marketing and creative services activities for both the client and the agency.

Responsible for developing product focused promotional strategies, providing creative direction to ad agencies and overseeing execution of overall campaigns. Also responsible for competitive analysis and oversight of all marketing intelligence activities.

Served as the first marketing employee for this $550 million credit union and worked directly with senior management to build the department from the ground up.· Managed marketing programs that helped grow organization from $380 million to over $550 million in assets· Oversaw all creative work and maintain ongoing relationships with ad agencies and vendors· Designed promotional campaign that produced over $25 million in loans within a one month period· Managed development of a new logo· Planned and hosted community events attended by approximately 1,000 people· Planned and managed the re-branding of ten branch locations· Composed a quarterly newsletter that was received by nearly 60,000 people across 20 counties· Designed business development strategies for three new branch locations that were opened in new markets· Managed internal communications and external public relations activities for a merger that expanded service offerings from two counties to 20 counties· Managed the design and launch of new website· Worked with IT Department to implement a variety of online services including e-statements and online loan applications

Management position that was created to clean up and organize an underused department. Worked directly under the supervision of the President and CEO and participated in the development of the Credit Union's long-term vision plan.· Oversaw all creative work and maintained ongoing relationships with ad agencies and vendors· Designed new logo· Oversaw the re-branding of 4 branch locations· Designed and composed a quarterly newsletter that was received by over 10,000 people· Created financial education strategies to reach out to employee groups· Developed outreach programs to reach nearly 30,000 college students· Composed new core values and mission statement

This position was part of a "turnaround" staff that was hired to save this small non-profit organization. This role required innovation, creativity and performance with little or no budget.· Managed business relationships with state and federal funding sources· Conducted and established new training for full-time staff· Oversaw health department and building code compliance· Oversaw contracts for organization totaling $300,000· Prepared biweekly payroll for 40 plus employees· Redesigned logo and created organizational sales material· Oversaw development of new website· Conducted and documented Medicaid billing for 30 employees