Benjamin Merle Email and Phone Number
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Benjamin Merle personal email
14 years of experiences in Marketing, Product & Business Strategy, including: - 5 years in a large enterprise and 10 years in start-up / scale-up company - 5 years in management positions of a team of 9 people ✓ Expertise at understanding customer needs (B2C & B2B) & market opportunities and translating them into Product Vision & Product Roadmap ✓ Proven experience in Product Discovery & Delivery ✓ Ability to drive teams with vision, method & collective approach. ✓ User & Business oriented ✓ Expertise in Telcos, VOD platforms, SaaS tools✓ Cross-environment expertise : back-office, web and applications (mobile & TV)
Vod Factory_
View- Website:
- vodfactory.com
- Employees:
- 34
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Chief Product OfficerVod Factory_ Sep 2019 - PresentRégion De Paris, FranceRole:• Management of the product team - : 1 product owner, 1 product manager, 2 UX designers, 1 UI designer, 3 account manager• In charge of the product vision and roadmap* In charge of the web and application developement (mobile react native application Android and Apple, TV native application Apple and Android)• Implementation of agile methods (scrum)• Market watch• Comex member -
Responsable MarketingVod Factory Oct 2013 - Sep 2018Région De Paris, FranceRESPONSABLE MARKETING OFFRE VOD (2013-2018)SFRStore on-screen VOD du parc ADSL (TV, web, appli) – CA > 20 millions €RESPONSABLE PRODUIT OFFRE FNACPLAY FNACStore digital VOD FnacPlay (web, appli) - lancé septembre 2015 – CA > 100K€/anPilotage de l'équipe de développement web et applications mobiles CDISCOUNTRESPONSABLE PRODUIT OFFRE CSTREAMOffre d’abonnement SVOD Cstream 3 en 1 (films, livres et musique) - lancée octobre 2016 – 10K abonnésAnimation marketing éditoriale et promotionnelle de boutiques VOD (location et achat de films/séries)Développement du CA, de l’ARPU, du panier moyen, du taux de pénétration.Elaboration d’une stratégie promotionnelle efficace CRM on screen (segmentée, reward).Négociation pour optimiser les marges avec les ayant droits.Marketing direct : espaces de communication sur TV, newsletter, push application, réseaux sociaux. -
Product ManagerSfr Dec 2009 - Oct 2013
Benjamin Merle Skills
Benjamin Merle Education Details
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Marketing -
Iut Saint Denis -
Iut Saint Denis
Frequently Asked Questions about Benjamin Merle
What company does Benjamin Merle work for?
Benjamin Merle works for Vod Factory_
What is Benjamin Merle's role at the current company?
Benjamin Merle's current role is Head of product.
What is Benjamin Merle's email address?
Benjamin Merle's email address is be****@****sfr.com
What schools did Benjamin Merle attend?
Benjamin Merle attended Noé, Esc Pau Business School, Éklore-Ed School Of Management, Iut Saint Denis, Iut Saint Denis, Iut De Sceaux.
What skills is Benjamin Merle known for?
Benjamin Merle has skills like Marketing, Marketing Digital, Responsable Produit, Management, Digital Marketing, Gestion De Projet, Crm, Appareils Mobiles, Marketing Mobile, Digital Strategy, Team Management, Communication Marketing.
Who are Benjamin Merle's colleagues?
Benjamin Merle's colleagues are Sophie Fouque, Davide Avaro, Abdelrhman Zidan, Nour Hamdy, Datta Patil, Hervé Labeille, Aurélien Clerc.
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Benjamin MERLE
Greater Lyon Area
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