Towards the end of my academic endeavors at WPI, I was required to complete an IQP (Interactive Qualifying Project). This group research project in which we completed a social experiment and explored the opportunities an independent musician can utilize to generate an audience using social media, as well as support themselves financially by different monetization techniques. Through this project, I attained clarity regarding my passion for social media marketing and content creation. I admire the artistic elements of creating quality marketing content, as well as learning about how different brands can approach social media marketing. It is my goal now to continue pursuing this passion and offer my unique perspective.