Driving Innovation Through Strategic StorytellingAs the Creative and Storytelling Director at Impact Africa Network, I am leading the charge in leveraging storytelling's power to foster innovation and mentorship across Silicon Savannah and beyond.Strategic Visionary Leadership: Guiding a talented team of storytellers, designers, and content creators, I provide visionary leadership and mentorship to amplify our mission of nurturing innovative minds within the African continent.Captivating Content Development: From compelling articles to engaging videos, podcasts, and social media campaigns, I craft multimedia content that showcases the impactful stories of our fellows and projects while maintaining a consistent brand voice and visual identity.Impactful Measurement and Evaluation: Collaborating closely with our impact assessment team, I measure the effectiveness of our storytelling efforts, track key performance indicators, and iterate strategies to maximize impact and drive tangible results.Nurturing Talent: Playing a pivotal role in our organization's flywheel, I surface and develop young talents (fellows) and seasoned leaders, empowering them to build and launch projects that create vast communities of innovative Africans.Changing the African Narrative: Through strategic storytelling, I convey the message of changing the African narrative, ensuring it resonates with our audience and inspires action to bolster the process of surfacing new innovative minds and fostering a continuous cycle of innovation.Join me in reshaping the narrative of Africa through impactful storytelling and fostering a culture of innovation. Let's create a brighter future, together. Connect with me to learn more!Onwards and Upwards 🚀!!

• Lead the development of creative, interesting, and innovative ideas, often in partnership with the art director to represent a concept and develop effective advertising campaigns.• Lead on delivery of client requests and requirements and core messages as per the brief.• Ensure synergy with client’s products and services, the target audience, and their competitors' activities.• Lead on the development of clear, persuasive, and original copy that grabs the attention of the target audience.• Lead the amendment, revision or redevelopment of adverts or campaigns in response to feedback from the creative director, account team, or clients.• Work closely with other creative team members to ensure that the best, most creative work is developed in a timely fashion.• Ensure content being advertised is truthful and complies with codes of the advertising practice.• Ensure safeguarding is incorporated into advertising principles and applicable with all our clients and staff • Ensure the work produced reflects both the client’s and the agency’s goals and is tailored appropriately and effectively to each media.• Participate in client brand discovery activities to inform both brand platform development and brand expression processes.• Collaborate with the creative director and other agency personnel in building strategic brand positioning platforms and goal-based communication approaches.• Lead with the identification and positioning/selling points that draw out and bring clients’ unique stories to life.• Maintain and evolve the agency’s brand voice in accordance with brand development goals.• Inspire and motivate the agency’s clients to be creatively progressive, through the application of fresh and inventive visual work.• Work closely with the team to ensure that work is of the highest quality and standards.• Lead planning and update meetings and make presentations to agency staff and clients to decide the strategic and creative direction of a project.

Planning and implementation of internal and external strategies for communications and outreach; Led the design and communications on the Water Cup activities in Kibera; Design and maintenance of the Untapped Shores web site and other communications vehicles, including social media; Support Untapped Shores headquarters communications efforts; Media and public information liaison.Planning and implementation of internal and external strategies for communications and outreach• Assess communications needs and priorities.• Refine and adapt communications and outreach strategy.• Constructive and timely advice to integrate advocacy and communication strategies into all aspects of Untapped Shores work.• Propose and implement outreach activities such as Soccer tournaments – Water Cup II• Develop and maintain contacts with government officials, NGOs, journalists and other key policymakers in Kenya • Design and maintain outreach list to remain in contact with key audiences.Support HQ communications efforts• Provide advice and recommendations to communications and programs team on effective messaging, positioning and tactics to reach key demographic.• Dissemination of corporate advocacy materials for launching flagship initiatives such as Water Cup and Water Cup II.• Draft materials and serve as lead on specific communications project Participate in weekly global communications conference call and provide weekly updates on communications activities.Media and public information• Advise Untapped Shores colleagues on media relations and handle media inquiries n Kenya • Development and maintenance of media contacts and lists.• Draft and distribute media advisories, news releases and other materials.• Design and organize media events, as appropriate, to promote Untapped Shores activities.

As an independent Communications and Media Consultant, I have worked on a myriad of projects both within and outside of the humanitarian context, speaking to my diversity and broad skill set. My most relevant engagements are as below:- Creative Margin Limited- Lipa Later Kenya- Action Against Hunger (HEARO)- WFP Nigeria - Debunk Media - British Council- Higher Education Loans Board - STAWI APP

• Led a team of 30 creative, communication and production professionals on projects within the company’s portfolio • Wrote and directed an award-winning cross-platform communication campaign for the Higher Education Loans Board• Managed an annual company budget of approximately 30 Million Kenya Shillings • Developed team compositions and led annual budgets development for the entire agency alongside the board of directors• Managed the creative and communication processes from conceptualization to execution on all projects under my remit• Managed and mentored four staff within the agency • Facilitated internal workshops on writing, communication protocols, medica production and postproduction