Benjamin Nau Email & Phone Number

Wheaton, Il, Us

Toronto, Ontario, Ca

Tasks: Lead SaaS B2B and B2C marketing activities, partnering with sales and participating in strategic leadership, helping define company focus and growth. Attract B2B via heavily automated cold email, paid ads/SEM, and organic/SEO and manage a consistent flow of B2C via paid ads and organic/SEO. Build and maintain cold email infrastructure. Collect and analyze data from GA4, Hubspot, Amplitude, Search Console, Postmaster Tools, etc. Improve subscription retention and customer lifetime value (LTV). Reduce cost per aquisition (CPA) and drive conversions. Manage team of three. Report to COO.Key Results: Reversed downward trend in email deliverability. Re-built cold email from ground up, including tens of domains and their associalted websites/SPF/DKIM/DMARC/BIMI/SSL, along with thousands of email accounts and their warming. Re-built advisor facing website in WordPress and landing pages in Hubspot. Improved internal workflows, automation, and reporting.

Carlsbad, Ca, Us

Tasks: Maintain best-in-class global ecommerce website. Accountable for driving and monitoring performance via effective outbound marketing, SEO, merchandising, A/B testing, personalization, and optimization. Manage team of three. Ultimate goal was to transition company from an in-house marketing department to an external agency.Key Results: Developed new SOPs to include automation for increased efficiency. Expanded use of SaaS tools to customize user experience and personalization. Redesigned home page to improve navigation, resulting in improved CTR and CVR. Re-built SEO from ground up, reducing page cannibalization, improving path to conversion and overall SERP rankings, reversing a negative trend in organic traffic to become positive. Oversaw a marketing team output improvement of 3-4x.

Santa Clara, California, Us

Tasks: Build multiple brands/GTM strategies from the ground-up, including a smartphone app (B2C) and web app (B2BC). Direct and work with team to create, execute, and optimize all marketing activities, including the brand’s voice, design language, website and blog/content marketing, video, app waitlist, social media presence, display ads, search ads (SEM), social ads, search engine optimization (SEO), promotional and programmatic emails, how-to videos, public relations, customer relations, growth hacking, conversion rate optimization, and marketing personalization. Help guide smartphone and web app development, including feature set, user experience, user flow, bug reporting. Research and implement third party tools. Manage external agencies. Report to CEO.Key Results: Grew LucidPix app from an unknown to a major player in the 3D photography marketplace:- Built a website from scratch that receives 26k organic users per month from highly competitive keywords- Grew app waitlist to over 500,000 users from zero- Reached tens of millions of social users via viral posts- Recorded a 22% mobile and 36% desktop conversion rate for web visits for app waitlist- Grew social media following from 0 to over 19k followers, and a private group with 19k highly-engaged members

Tasks: Plan and execute all marketing tasks, including, but not limited to, promotional email, paid search, display ads and product listing ads, social media posts and ads, retargeting, programmatic and transactional email design and automation, blog posts. Multivariate or A/B test everything. Deeply analyze, integrate, track, and report on analytics KPIs for website, social, and ecommerce. Update website to improve customer experience with eye on mobile optimization. Create and launch entirely new ecommerce site for premium brand under the P. Allen Smith name. Utilized Shopify, BigCommerce, WordPress/WooCommerce and siteLINK ecommerce platforms. Key Results: Drove company to realize best sales ever in 2018 and 2019. For example, during Q2 of 2018 (the busiest quarter for plant sales), planned activities resulted in:• 21% increase in year-over-year revenue• 33% increase in Facebook likes• 165% increase in total website sessions• 6% reduction in bounce rate• 25% increase in email traffic• 1,211% increase in social traffic• 29% increase in direct traffic• 28% increase in organic trafficDuring tenure with the company, planned marketing efforts resulted in: • 46% increase in online revenue• 111% increase in total website sessions• 266% increase in email traffic• 4,550% increase in Facebook traffic

Tasks: Develop and implement marketing, sales and communications strategies in order to raise awareness of the brand. Secure financial resources through sponsorship, events and promotions that support the organization’s programs, services, and mission. Administrate marketing budget. Manage team of two. Interface with press and act as community relations spokesperson. Key Results: Helped grow event attendance by 54% and revenue by 71% YOY. Developed new look and feel for integrated marketing. Secured grant for search engine marketing. Integrated marketing tools to provide detailed analytics. Digitized project management process.

Chicago, Illinois, Us

Tasks: Develop and execute all aspects of the sales process, from lead generation to website design/development, and sales follow up. This includes SEO (Search Engine Optimization), SEM (Search Engine Marketing) via text ads, display ads, remarketing, and PLAs (Product Listing Ads), UI/UX (User Interface & Experience Design), CRO (Conversion Rate Optimization), budgeting, marketing automation, promotional emails, blog posts, social media (influencer outreach and activation, content, and paid ads), analytics and reporting, customer review generation and publication, product development and pricing, promotional sales, and more. Utilized HubSport and Magento. Key Results: Took an untested and immature ecommerce website and developed and implemented a strategic plan to reverse/boost lagging sales, improve suboptimal user experience, integrate missing functionality, improve poor SEO rankings, and reduce unproductive ad spend. Implemented cross-collaborative team meetings to limit duplication of effort and ensure goal alignment. During the all-important holiday sales season (Q4 2016), planned activities resulted in: • 45% increase in year-over-year revenue• 30% increase in average order value• 104% increase in paid search clicks • 85% increase in paid impressions• 28% reduction in paid search spend• 60% reduction in average CPC• 39% increase in total website sessions• 40% increase in organic traffic• 81% increase in referral trafficSocial, blog and email activities have improved customer engagement, while brand influencer/blogger outreach has increased brand exposure while also benefitting SEO.

Freelance and contract marketing services Clients: Silver Mine Subs (26-location sub sandwich franchise), Aftermath, Inc. (national biohazard remediation company), The Hershey Company, Walmart, Bosch and several aftermarket automotive manufacturers/retailers. Projects: Create and produce branding, marketing plans, print catalogs, banner ads, SEO, SEM, CPC, websites, social, print, enewsletters, direct mail, PR and more. Recent campaign tripled previous banner ad click through rates for a client. Magazine ROP ad run generated more sales than a manufacturer could fill. Rebranding & Remessaging Services for Aftermath, Inc. National biohazard remediation companyTasks: Hired to create a new brand image and targeted messaging for a highly specialized company. Directed team of seven individuals. Successfully completed rebranding and remessaging. Reported to CEO. Projects: Rebranded company with new messaging and creative look. Applied new brand and wrote new copy for all current and planned future marketing materials. Created year-long marketing calendar that included a website redesign, CPM/CPC, print/ROP, direct mail, public relations, enewsletters, social and video. Developed iPad app. Created public relations crisis communications plan. Branding and Design Services for Silver Mine Subs Inc. 26-location sub sandwich franchiseTasks: Ongoing branding and creative service for entire franchise. Tasked with management, creative design and copy writing as well as production of all marketing materials including nine yearly franchise-wide promotions, plus individual restaurant requests and more while staying on brand, yet evolving the image. Projects: Create and produce CPM/CPC ads, social media posts/images, ROP, email, POP, direct mail and other miscellaneous print as well as conduct photo shots of products for marketing purposes.

Develop and implement marketing for subsidiary companies such as SHIFT Freight, project44 and CarrierDirect. Areas of focus include: • Branding (Identity and Messaging)• Product Development• Website Development• Sales Support • SEO (Search Engine Optimization)• Social Media• Website Analytics• CRO (Conversion Rate Optimization)• Video

Tasks: Brand development, messaging and go to market strategy for new technology startup. Projects: Created GTM strategy and brand. Developed strategic three-year marketing plan with one-year tactical calendar. Built and maintained website. Combined digital and traditional marketing methods to improve conversion on high value targets. Reported to CEO. (project44 recently announced a $2.2 billion valuation.)

Tasks: Create integrated marketing campaigns from concept to completion, including branding, print, broadcast social and interactive. Managed creative group to produce marketing materials on-schedule and on-budget. Developed creative. Collected and provided reporting on marketing results. Produced film and still shoots. Created, managed and reported on search engine marketing. Final proofed all creative and color proofed on-press materials. Researched, purchased and maintained technology. Reported to president and executive vice president. Clients: Presented to, and communicated with a wide range of clients including Metro Self Storage (90+ location storage chain), Humana (national insurance provider), Century Tile (Chicago-based retail chain), KidSnips (9 location salon for kids), be.group (multi-location senior living community), Kriebel Wells (natural gas producer/investment company), Silver Mine Subs (26-location sub sandwich franchise) and more.

Tasks: Directing all advertising activities including management of multi-million dollar advertising budget. Evaluated and purchased printing, newspaper, magazine, television and radio space. Created and implemented annual marketing calendar. Reported to chief executive officer. Projects: Focused on creation and production of advertisements for newsprint, broadcast, direct mail and magazine. Produced broadcast materials. Wrote copy for marketing materials. Measured and reported on success of marketing campaigns and mediums. Created POP, product catalogs and window/outdoor signs. Evaluated, purchased and maintained technology. Webmaster of e-commerce website.

Chicago, Il, Us

Master Of Business Administration (M.B.A.), Internet Marketing & Marketing

Bfa, Graphic Design/Advertising