Benjamin O'Brien Email & Phone Number

Bozeman, Montana, United States

In 2023, I called together a band of friends and former colleagues to build something new. After a year's worth of tough conversations—the kind that happen when you're knee-deep in a river, scouting with cowboys, or on a ranch dodging territorial bison—Woodside Media was born. We're here to help brands discover untapped stories, give voice and expression to new faces, and help us all connect to land and water. A story shop. A brand crew. A new kind of marketing agency.

Austin, Texas, United States

Bozeman, Mt

As MeatEater's first editorial hire, I quickly built a team of editors, writers, and content creators to launch an all-new TheMeatEater.com, The MeatEater newsletter and MeatEater's podcast network. We built a content strategy that addressed core editorial philosophies, team reporting structure, content cadence, and overall goals/KPIs. I worked closely with the leadership team to build the overall hunting content strategy including managing influencer strategies along with long-term plans for growth in the areas of whitetail hunting, big game hunting, etc. I managed a team of creators that produced four weekly podcasts, five seasonal YouTube shows, weekly written content, and other various content projects. I also took part in planning and executing in key conservation and brand partnerships. During this time I also co-wrote and produced shows for the company's YouTube channel including Back 40, MeatEater Hunts, and Cal in the Field. I also hosted a popular weekly podcast called The Hunting Collective that was consistently ranked in the top 10 in the Wilderness category on iTunes.

Austin, Texas Area

In this role I was responsible for building brand-amplifying programs that increased affinity and drove deep relationships in the hunting community. I was responsible for driving YETI brand awareness through many customer touchpoints including conservation work, PR, live events, sportsman consumer and trade shows, working with hunting content producers, developing brand partnerships, and guiding the marketing team on effective communication to hunters. I also managed YETI's hunting ambassador and guide relationships while representing YETI to the hunting community and championing hunting and hunters within the organization.

As the second in command Editor at Petersen's Hunting magazine I managed the day-to-day production of the magazine and all editorial related to the brand. I wrote feature articles, columns and other edit across Intermedia's hunting titles, worked in television production for The Sportsman Channel and on-camera talent for Gallery of Guns TV. I was also directly involved in our online editorial, having built IMOs Online Hunting and Shooting Editorial Department.

During my time as Online Editor at Intermedia Outdoors I was able to achieve many of my lifelong goals as an editor, digital architect, content creator and team manager.

Bachelor'S Degree Communication Arts, Journalism

Bachelor Of Communications, Major In Journalism