Responsible for long term IT product strategy for Small to Medium Enterprise segment.

About this business & why I started it: Started when I was 14, Auckland Motorways was established as a method for people to get information on projects from a source other than the government. I started it because I had wanted to create a website that would be an information point and would receive regular visits. I always had an interest in the transport projects going on in Auckland and felt that the government’s website was poor at explaining the projects clearly or even at all. The website received attention when I set up a page dedicated to the reconstruction of a controversial interchange redevelopment on the North Shore of Auckland. I was interviewed by the North Shore Times and also One News. The interest in the site exploded, and often my project pages would out-rank the official ones on Google. The ongoing development of the site required construction site visits, photography, illustration creation, content generation and social media management. The site was popular, controversial and most of all, informative for the public. My website was also the first non-official site in Auckland to display traffic-condition cameras. The traffic aspect of the website is still running and receives 16,000 people per day – which generates sizeable advertising revenue.

Portfolio Manager for Customer, Data & Digital channel projects at Auckland Airport. Portfolio is responsible for capital projects across physical digital infrastructure, customer facing digital channels and internal software implementations. The role has eight direct reports made up of project managers and business analysts.

Senior Product Owner for Energy Services Digital squad, a digital delivery team which works within the Genesis future propositions space. We're here to innovate, incubate and trial what's next in energy management for our customers. In this role I work with an in-squad product owner and focus on our 3-18 month road map and wider initiatives across the business.

Product Owner for Energy Services Digital squad, a digital delivery team which works within the Genesis future propositions space. In this role I worked as an in-squad product owner with a shorter term focus on our road map.

Product owner for the Loyalty & Retention squad. Key responsibilities were ongoing loyalty programmes including Power Shouts and Fly Buys and product pricing and performance.

Product Manager within the Loyalty & Retention squad. Key responsibilities were ongoing loyalty programmes including Power Shouts and Fly Buys and product pricing and performance.

Role: working with marketing, the wider business and IS project teams to deliver great digital experiences to our members, advisers and providers. Empowering the Digital Channels Specialist to provide consistent, challenging and effective communication to prospects and members. Assisting the business and Digital Manager on digital strategy and effective implementation with our product owners.Responsibilities:Product owner for self-service tools (app and portal)- Feature investigation and prioritisation- Internal marketing of delivery- External marketing of feature set- Future strategy direction and roadmap- Focus group facilitation for feature and roadmap validationManage the Digital Channels SpecialistAssist Digital Product Owners to deliver our strategic digital visionSupport the business on delivering consistent digital experiencesAnalytics ‘dashboarding’ and integrations into reporting toolsAgile delivery and adoption championAssisting the Digital Manager on strategy definitionKey projects:Mobile appSelf-service portalNotifications development and expansionProduct development

Role: working with IS project teams to deliver great digital experiences to our members and maintaining influence on digital marketing channels. Responsibilities: Product owner for mobile app and directory projects- Feature investigation and prioritisation- Internal marketing of delivery- External marketing of feature set- Future strategy direction and roadmapFocus group facilitation for feature and roadmap validationAssisting the Digital Manager on strategy definitionOrganisation agile implementation champion Digital marketing assistance for wider marketing teamSocial media campaign management with agencyCRO with agencyDigital analytics for marketingKey projects:Launch of overhauled app in December and ongoing Product Owner on agile project teamDirectory agile project including 3 major releases for a 7-month periodCancer Assist product integration and launch into existing quote/buy tools

Role: steering day-to-day digital marketing activities and working with the Digital Manager on key project support.Responsibilities:- Sitecore super-admin for the business- Digital analytics for marketing- SEM remediation- SEO establishment - Digital marketing assistance for wider marketing team- Social media campaign management with agency- CRO with agencyKey projects:- Lift/shift implementation of Sitecore- User training and champion of Sitecore once implemented- Experience adviser for new quote tool- Facilitation of focus groups - Quote tool stage 2 and 3 improvements

Role: assisting the Product Management Team, with Yellow’s digital product suite. My responsibilities include: - Sole product manager of Google Analytics, Call Tracking, Google My Business and Custom Websites.- Supplier and stakeholder management of product delivery.- Assisting the fulfilment of sales with the national sales team.- Training of sales staff and area managers on product features/knowledge.- Improving customer relations with suppliers.- Creation and improvement of internal and external product collateral.- Managing product financial performance.- Future product development through competitor analysis and target-market engagement testing.- Development of referral model agreements.Key projects:- Creating three-month delivery acceleration and improvement focus for Pro websites to clear 120 project backlog and supplier issues.- Developing referral model agreement and new rep-commission model between Yellow and our Custom Website supplier.- Redevelopment of project briefing forms and related training for nationwide reps.- Developing and implementing a plan to migrate all live websites to alternative hosting platforms.- Involved in interview process and trained a Service Delivery Coordinator contract role within the team.- Redevelopment of all Product Guides for internal use by sales reps on the staff intranet and the related collateral audit.- Creating MVP and technical specification requirements for an external agency developing lab style products to pair with specific customer groups.

Role: nationwide role as subject matter expert for the Custom Built website product offered to premium clients.My responsibilities included:- Scoping and developing website recommendations for clients.- Working with supplier to agree on budget and timeframe constraints.- Managing client communications during delivery and launch of product.- Nationwide rep training to further website sales.- Speaking at national roadshow events on Yellow’s overall website proposition.- Training and development of personal lead-specialist.- Product improvement liaison between Yellow Product team and supplier.Key achievements:- Increase in sales from a $50,000 per-year portfolio to $450,000 in 12 months.- Development of product collateral that included very unique and original branding elements for a Yellow product.- Improvements and changes to the product proposition following my recommendations; including payment term extensions, scoping methods (by national travel, not remote) and delivery speed improvements.

- Customer service.- Sales.- Conflict resolution.- Complaints.

About this business & why I started it: When I was in High School I would always bring in things from the United States, perfume, clothes, cell-phones, laptops – things you couldn’t get here. So I formed a bit of a name for myself as the importer who can get you hard-to-find things. Perfume was always the popular one because of the gift element and people being attached to them. I had always had a desire to run an online business and thought that perfume was a great place to start because the product sold itself and had good margins on them. So, I began the business by building an ecommerce store from scratch and sought four-alternate supplier relationships out of the United States. In my first month of operation I achieved $10,000 in sales without any large advertising investment. My point of difference was to sell the most popular perfume at the time to generate buzz and high sales. Not only did I sell it at a great price but I’d also make significant margin on the rare perfumes people were willing to spend the big bucks on. The other difference was I would auction the varied batches to the four suppliers, the ones who had all the stock and the best price got the deal. I never kept inventory, it was all on-order, so it was a lean operation with almost no overheads. In my first year I turned-over $150,000 in sales and began to grow at a fast enough rate that it attracted attention. I sold the business after 17 months of successful operation.Key achievements:- Monthly sales growth on average of 15%.- $150,000 in sales in my first year of business.- Successfully planning and implementing GST and customs-duty compliance switch once company reached tax-threshold.- Shifting to alternate suppliers two-months out of busiest season without any customers being affected.- Generating a profit in my first month of operation.- Sale of the business after only 17 months of operation.

Role: founder, designer/developer and Managing Director.About this business & why I started it: As I had established my motorways website (mentioned below) I had learnt web-development myself and the profile that was built from it (newspaper articles, television interviews, general word of-mouth) created a name for myself as a web-designer for hire. People approached me to build websites for them from inception stage to maintenance and advertising thereafter. Initially it was people who I knew where the connection was, then I was being recommended for work from people I’d never heard of. This made me formalise the business and begin to start creating a name for myself as someone who understood the goals of the business and would design functional and beautiful websites. The work and my hands-on/collaborative attitude was what allowedme to keep gaining and maintaining my clients. I had created a brand of quality work that eventually sold-itself, and advertising I did was nowhere near as successful as being recommended by my clients. In this business I worked with artists, hospitality, PR firms, accountants, entrepreneurs, dairy-exporters, healthcare and food-service.Key achievements:- Developing NZ’s first online Carbon Credit business, developing their look and feel and being involved in the company launch and online strategy.- Developing a complex calculation algorithm, and employing extra staff in order to complete the project, for an Electricity Comparison Websites. I was also taken on as a partner for this business, and involved with the successful engagement with five NZ power companies as collaborators.

Produced the afternoon edition of Time Saver Traffic for all Auckland based radio stations.

Intern transportation planner.