• Lead the largest, total contract value system-implementation to date at Zeta Global from project inception to go-live. Directed and collaborated cross functionally with Engineers, Development, Product, QA, Production Support, and client teams to communicate, develop, verify, and test the desired functional solutions• Lead and managed many intricate implementations of Zeta’s CRM, CDP and ESP platforms through the full software development life cycle (SDLC) for Fortune 500 companies• Awarded the ‘Enterprise Operations Virtue Stone’ (2x) - an achievement for creating bigger, better outcomes for clients, and inspiring creative solutions that achieve business goals and client successes• Managed and mentored multiple technical-implementation teams simultaneously for Zeta’s Enterprise Clients, providing technical guidance, performance evaluations, and career development opportunities• Defined and monitored KPIs to measure the success of CRM initiatives, using dashboards, and reporting tools to communicate results to Zeta’s & Clients’ Senior Leadership• Managed the budget, resource allocation, and team alignment on financial objectives for CRM projects & onboardings• Developed strategic marketing solutions that leveraged Zeta’s AI-powered marketing cloud and improved client campaign-revenue by 100% YOY for the same holiday period, as well as user acquisition, and customer identity resolution• Integrated complex data feeds from client SORs and data management systems (GBQ, Oracle, Snowflake) while providing analysis and strategic recommendations for business stakeholders• Delivered and maintained precise functional requirements & specifications to key stakeholders, which included functional hierarchy, business requirements, solution design, data analysis, data mapping, and IT support documentation • Collaborated with IT and Product Engineering to optimize platform performance, implement AI-driven enhancements, product scalability, and overall user experience

• Lead the largest, total contract value (TCV) system implementation and integration to date at Zeta Global• Lead intricate implementations of Zeta’s CRM, CDP and ESP platforms through the full software development lifecycle (SDLC) for Fortune 500 companies• Integrated complex data feeds from client SORs and data management systems (GBQ, Oracle, Snowflake) while providing analysis and strategic recommendations for business stakeholders• Delivered and maintained precise functional requirements & specifications to key stakeholders, which included functional hierarchy, business requirements, solution design, data analysis, data mapping, and IT support documentation• Designed marketing automations that improved client campaign-revenue by 100% YOY for the same holiday period• Generated custom reports and automated reporting processes for Financial, Retail, and Campaign performance data• Developed strategic marketing solutions that leveraged Zeta’s AI-powered marketing cloud to improve user acquisition, customer identity resolution, conversion, and total lifetime value• Collaborated cross functionally with Engineers, Development, Product, QA, Production Support, and client teams to communicate, verify, and test the desired functional solutions• Developed and lead the training program for external System Integrators onboarding to Zeta’s ESP and CDP platforms• Assisted in the development of the New Graduate Onboarding & Mentorship program and served as a Program Mentor for new hires, and summer interns• Awarded the ‘Enterprise Operations Virtue Stone’ (2x) - an achievement for creating bigger, better outcomes for clients, and inspiring creative solutions that achieve business goals and client successes

• Developed custom client solutions, and managed the full project life-cycle of product integrations and implementations• Performed business and gap analysis to align marketing technology solutions with business objectives and initiatives• Developed a data reduction solution that decreased a client’s data storage by 500 million records and improved the account’s processing times by 85%• Built SHP's, custom preference pages, confirmation pages, and ETL workflows for Epsilon clientele• Implemented automated marketing solutions that were driven by artificial intelligence and machine learning• Designed solution test cases, performed user acceptance testing, and delivered successful transitions to production • Created and maintained IT support documentation, functional specification documents, technical playbooks, technical design & solution architecture documents, and business requirements documents• Collaborated with product owners to support a client’s digital strategy and help deliver business requirements• Served as a Program Mentor for new hires and interns in the New Graduate Onboarding & Mentorship program

• Designed email journeys and strategies for AI driven email campaigns to optimize BJ’s owned non-branded content• Collaborated with the email execution team to perform A/B testing, develop and review creative briefs, and earn over $1 millionin revenues through campaign emails• Developed marketing strategies and executed the planning of summer-time omni-channel (in-club or online) events to driveadoption of new shopping options for members• Performed analysis, optimization, and recommendations for e-commerce programs and campaigns

• Developed and launched a new financial product and application with the Marketing Manager & VP of Sales• Coordinated website improvements and development with SEO developer & Marketing Manager• Collaborated with the Marketing Manager & product designers to create content for customers and the sales team• Managed marketing dashboard for inbound lead tracking and generated $500k pipeline per month• Analyzed and reported KPI metrics for all marketing campaigns and initiatives• Collaborated with the Marketing Manager to develop paid social and paid search strategies

• Executed a region-wide marketing campaign to increase brand awareness and ticket sales• Generated sales lead and made sales calls for individual and group ticket purchasers – sold over $1k in tickets• Performed game day duties with the Promotions team, Box Office, Press Box, and Stadium Operations• Represented the team at numerous community events, including block parties, benefits, road races, and more.• Developed and maintained strong relationships within the sports/entertainment industry, with corporate clients, and fans.