Grace Heinen Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, United States

Atlanta, Georgia, United States

Atlanta, Georgia, United States

Greater Atlanta Area

Manage and plan fully integrated media plans for 11 Southern Lexus Dealer Association markets. - Plan all media types for each LDA, including Broadcast, Digital, Print, Out of Home, and Search - Maintain buys throughout the year and continuously monitor KPI benchmarks to improve campaign performance - Train incoming Assistant Media Planners on processes and programs - Extensive knowledge of MediaOcean Spectra OX, Prisma, DCM, ClearDecisions, and Kantar

Greater Atlanta Area

Managed the media planning for 12 Lexus Dealership Association markets- Developed and maintained extensive media plans for assigned markets - Assisted with all aspects of spot market media including: spot TV/cable, spot radio, magazine, out-of-home, and local digital- Evaluated and executed various media packages and projects in the traditional and digital space- Strategic experience using IMS, ComScore, DCM and Kantar - Assisted in goal entry, insertion orders, buy checking, and billing actualizations in Media Ocean - Created POVs for media opportunities- Assisted with the clearing of vendor and client billing discrepancies

Greater Atlanta Area

- Assisted the teams of Raycom and Graham account executives in the selling, scheduling, and negotiating of national commercial space - Processed orders of over $500,000 for Fortune 500 accounts such as AT&T, General Motors, and Pfizer- Collected and tailored ratings reports to update agencies on the success of ordered buys- Actively shadowed and trained with account executives to learn about account executive role- Facilitated the needs of other 40 account executives and managers as needed