Benjamin Sacks Email & Phone Number

New York City Metropolitan Area

Tel Aviv, Israel

I am grateful to have contributed to Similarweb's mission of empowering businesses to make data-driven decisions and drive their online performance. As the sole UX Writer for the platform, I played a pivotal role in establishing conventions and product terminology, contributing to the overall user experience across the company's suite of digital products. My responsibilities included collaborating with cross-functional teams, initiating UX/UI improvements, organizing presentations and discussions to educate cross-functional teams about the value of UX writing and ideal processes, and overseeing the copy across the entire platform.Key Accomplishments:1. Established Conventions and Terminology• Developed and implemented consistent conventions and terminology for user interface elements, ensuring a cohesive and user-friendly experience across Similarweb's digital products• Collaborated closely with designers, developers, and product managers to align language, enhancing clarity and consistency• Created and managed a slack channel with over a hundred members to find and correct inaccuracies in the copy across the company2. Initiated Cross-Company Effort for UX/UI Improvement• Recognized the need for improvements the navigation menu and initiated a cross-company effort to improve UX/UI• Collaborated with designers, developers, and stakeholders to gather requirements, conducted usability testing, and iteratively refined the navigation menu to optimize user flow and accessibility• Resulted in a streamlined and intuitive navigation experience, leading to increased user satisfaction and improved overall product usability3. Redesigned the Knowledge Center• Led the redesign effort of the Knowledge Center• Helped rewrite and restructure articles, improving their comprehensibility for users• Worked closely with the Product Education Manager to enhance educational value and usability

Tel Aviv, Israel

As a UX Writer at Wix, I played a central role in shaping the user experience and crafting effective copy for the Wix Marketplace vertical and the Analytics vertical.Key Accomplishments:1. Sole UX Writer for Wix Marketplace Vertical• Responsible for writing compelling and user-centric copy for the product and landing pages• Developed a deep understanding of the needs and preferences of professional agencies and freelancers, tailoring the style and tone of voice to effectively communicate with this unique user segment2. Communicating Product Launches to Localization Specialists• Collaborated with a team of 20+ localization specialists, ensuring effective communication and coordination of product launches and updates• Worked closely with the company's localization manager to guarantee the appropriate translation of style and tone of voice for the target markets• Maintained consistency and brand voice across multiple languages, ensuring a seamless user experience for international users3. Creation of Unique Style Guide• Developed a unique style guide specifically tailored for the Wix Marketplace vertical• Defined the appropriate style, tone, and messaging guidelines to resonate with the target audience and reflect the vertical's professional image4. A/B Testing and Iteration for Conversion Optimization• Conducted A/B testing on copy at the top of the funnel to improve conversion rates• Analyzed user behavior and feedback to iterate on copy• Collaborated with designers, developers, and data analysts to implement and measure the impact of copy variations on user conversion6. Driving Data Literacy• Worked with the analytics team to develop educational materials and documentation to promote data literacy among Wix users• Created user-friendly guides and tutorials that explained data metrics, visualizations, and insights in a way that was easily understandable to non-technical users

New York And Tel Aviv

My freelance UX writing and creative strategy portfolio includes clients like Vootto, Antidote Health, Outflink, Triplan, Waterdome and Dogiz. See my website for examples of my work.

- worked with the founder and provided key initial creative direction - oversaw all of UX design and research- conducted soft-launch of web-based product- facilitated production of our Brand Guideline

- hired more than a dozen freelance artists for a calendar art-piece- managed artists and established creative direction- explored novel distribution methodologies- wrote and edited creative copy in conjunction with the collection of art pieces

Tel Aviv District, Israel

- operated a wellness and nutrition studio- acquired and managed clients- branding, website design, and copy

- designed a global creative political campaign- created brand with a website and managed social media- garnered tens of thousands of social media followers- oversaw production and sale of merchandise

Bachelor Of Arts - Ba, Philosophy

Master'S Of Science Degree, Human Nutrition

Bachelor Of Arts - Ba

Education record