Marketing Lead
CurrentAt Solahart, I have been responsible for managing the overall marketing strategy and digital presence for several Solahart Brands companies: My role has focused on expanding brand visibility, driving customer engagement, and fostering valuable partnerships with both customers and industry professionals.Key Responsibilities:- Developed and implemented comprehensive marketing strategies across multiple brands, ensuring cohesive messaging and a strong online presence.- Spearheaded the implementation of HubSpot automations to streamline lead nurturing, improve communication, and enhance customer engagement.- Managed and optimised SEO strategies, Google Ads campaigns, and social media platforms to drive lead generation and improve return on investment.- Designed and executed email marketing campaigns and created compelling digital and print materials to promote Solahart's products and services.- Created and developed e-books and a referral program booklet aimed at tradespeople, designed to incentivise referrals and expand customer outreach.- Introduced live chat functionality on company websites, improving customer interactions and response times.- Collaborated with cross-functional teams and external vendors to ensure seamless integration of marketing automation tools and cost-effective delivery of services.