Founded SLUG, an accessories brand rooted in versatile, durable, and timeless design, utilizing the finest materials from Japan and France, locally made in New York CityUnderstanding of entire design process including conceptual design, hand and computer technical drawing, fabric selection, sampling, production, packagingLed branding efforts including naming, logo design, typography, copywriting, web design, photography, and videography

Managed the construction of a new 9-story, 328-unit mix-used, passive house project through the Governor’s Vital Brooklyn Initiative, addressing the socio-economic determinants of health through comprehensive community development in Brooklyn, NYCCoordinated extensively between ownership, architects, engineers, consultants, and subcontractors through pre-construction and construction phasesUtilized software such as Procore (RFIs, Submittals), Sage (Change and Purchase Orders), Bluebeam (Annotation of Drawings), and AutoCAD (Drafted Coordination Drawings)Tracked pricing for buy-out of trades, attending and scheduling meetings with subcontractorsExperience working on-site and in office, leading subcontractor and ownership meetings weekly

Designed and led the graphic vision for Sneaker Law’s Family & Friend’s Book Jacket - a book covering the intersection between design, business, and lawFeatured textbook in Harvard Law School, Yale Law School, University of Southern California Law School, and at international retailers such as Kith, Nordstrom, Stock X, and Institute of Contemporary Art in Chicago

Successfully mentored students in achieving their highest level of creative problem-solving abilitiesLed students in preliminary research of site and programmatic requirements, representation of ideas using diagrams, sketches, and collage, development of project challenges resolved in plan, section, elevation, axonometric, and detail drawing, as well communication of final presentations both visually and orally

Directly responsible for the branding behind the winning Corporate Intern Project, which entailed naming the capsule collection, creating the logo and advertisements, as well as communicating the creative direction of the garmentsShadowed various divisions of the RL ecosystem including conceptual design, garment design, merchandising, fabric sourcing, and sales

Identified emerging social and digital media trends and technologiesOver 100 hours of photographing sporting events/creating content for Sports Department website and social mediaBrainstormed ideas to increase fan engagement through digital platforms

Created an innovative, all-encompassing campaign for Ocean Spray to increase in brand equity among Millennials 24-34 years of ageCollaborated with a team of 14 creatives on the NSAC team in campaign ideation, execution, and presentationAssisted in production of TV spots, headed production of research videos, and edited multiple social videosProvided copywriting and design for social media posts