Benjamin Smith Email & Phone Number

Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

- Manage the Demand, Category & Insights and Trade Assets Management Teams- Part of Executive-level discussions on total business strategy & direction- Lead a small team across different functions- Own the Revenue Growth Management arm of the business- Portfolio optimisation, channel & innovation strategy development

Sydney, New South Wales, Australia

- Developed and embedded Category Growth Drivers within organisation- Lead strategic discussion with customers and sales teams- Lead revenue growth management projects like price increases and portfolio optimisation

Melbourne, Australia

- Owned data resource partner relationships- Co-developed portfolio, brand and customer strategies- Customer-facing strategy lead and point of contact- Built and lead joint business plans

- Interpret data and shopper behaviours and tailoring touch points and messaging for each activity in the calendar- Deliver best-in-class go-to-market strategies for our brands- Interpret brand objectives and provide action plan to achieve targets- Manage customer relationships with marketing and sales departments to deliver on customer support objectives - Through change-management process, implemented new shopper-focussed function within the Purina business- Project managed sales, marketing and category teams to achieve fast-paced results in competitive industry- Developed the internal briefing process for newly created roles - Go-to-market touchpoint strategies for all 2020 activities

- Purina Australia employee of the year 2018- Achieve volume, revenue and profit targets by maximizing brand exposure.- Establish and manage strong commercial relationships with my accounts and extended key stakeholders, looking for opportunities to maximise profitability through strategic account management, business development and the development of promotional programs that are specific to the customer's needs and brand objectives.- Work cross functionally to deliver results in conjunction with Shopper Marketing, Category Management, Commercial Finance and Brand Business Units.- Full accountability of the P&L, including trade spend and promotional programs for Independent Retail- Internally negotiate for brand investment & to maximise brand exposure through managed accounts.- Integrate the category drivers into customer planning & activation initiatives

Rhodes - Sydney

- Created the Return on Investment tool and process for Promotional Evaluation- As Category lead, collaborated with the Regional (Australia, Oceania, Asia) team in successfully launching a new brand in the Australian market within 6 months from the Idea stage- Appointed to newly created position to develop category insight structures and support documents- Produced inaugural category update report- Produced promotional guidelines, core range, NPD support documents and plans- Project lead in Channel Strategy Development working with internal and external stakeholders- Nielsen and Quantium tool sufficient- Team budget manager

- Developed new data collection and integration to allow for accurate reporting and forecasting- Continued upon process improvement for Claims Management and CRM responsibilities- Major account Point of Sale movement- Business unit representative in major field project improving field technologies- Development of project execution plans

Rhodes, Sydney

- Field Team Support- Account Management Support- Sales Data collection and reporting for results and forecasting- Claims and Deductions reporting, processing and management, including the development of new tracker documents for transparency and efficiency- Responsible for field team technology