Benjamin Snedeker Email & Phone Number

Phoenix, Az, Us

Greater Phoenix Area

Versapay is focused on changing the way companies do business together by offering Customer-Centric Order-to-Cash solutions for mid-market and enterprise businesses. We help our clients offer a superior customer experience, enabling CFOs to accelerate cash conversion, reduce costs, and eliminate paper, checks and manual business processes. Based in Toronto with offices in Atlanta and Miami.- Responsible for all areas of organic growth on versapay.com- Oversee SEO strategy- Our organic efforts have led to over 35% traffic growth in 6 months, and on track to triple growth within 2022- Oversee organic social media strategy and execution- Resource Center redesigned to optimize for engagement and SEO- Manage content partnerships with major analyst firms- Ensure content production for all areas of the funnel- Led initial ABM strategy and continue to support with personalized content

Greater Phoenix Area

-Content marketing strategy-Develop content for blogs, articles, ebooks, and more-Ghostwrite for business, fiction, and non-fiction.-Provide developmental editing services for existing manuscripts

Phoenix, Arizona

Responsible for driving new leads and upsell opportunities to the Virtuous sales team through a variety of channels. Work directly with the CEO and head of sales to oversee all marketing activities (organic, paid, events, referrals, product marketing, etc)Create strategic messaging to maximize demand for Virtuous CRM, focused on messaging that communicates the highest value to potential customersTest and optimize demand channels (digital channels, non-traditional channels, content marketing, PR, events, partner co-marketing, etc)Create a strong demand funnel based on the best demand channelsOptimize Customer Acquisition Cost and Lifetime Value while finding ways to shorten the sales cycleWork closely with sales leadership to optimize the sales process after leads are transferredManage marketing agencies for paid ads, PR, etc.Create landing pages, ads, copy, blog posts and other assets to drive demand

Scottsdale, Arizona, United States

Synthesized clients’ business needs, culture, and offerings to develop robust, actionable content strategiesCreated compelling content to support a variety of marketing initiatives, including performance marketing, product/website launches and thought leadershipMeasured content effectiveness and made data-driven recommendations for improving the efficacy of content marketingDrove continued results for clients to aid in optimal visibility across search enginesReported on key findings from research and interpreted analytics data to strategize solutions for content

Phoenix, Arizona Area

Promoted to manager of the content team, overseeing strategy and production including written content (blog, e-book, etc.), video, and podcast production.Managed up to 4 direct reports and 6 freelancers.Coordinated with product marketing, sales, PR, and other teams to align content messaging with brand and product positioning.Contributed to newsletter database growth from 45k to 80k subscribers over 12 months. Organic content exceeded conversion goals with 1,330 customers in 2017. Content contributed to a 63% quarter-over-quarter growth in social engagement in Q4Authored the 2018 Small business marketing trends report, which resulted in earned media, influencer engagement, and direct customer acquisition.

Phoenix, Arizona Area

Created long-form content including blog posts, ebooks and whitepapers; editing; copywriting. Managed co-marketing projects with strategic partners including BigCommerce, Entreleadership, StoryBrand, and Zapier. Developed blog, email, video script, ebook, quiz, assessment, and infographic copy for all areas of the customer journey.Produced top converting content for inbound program.

Microsystems Technology Laboratories

Responsible for all aspects of financial activity within the laboratory, including: pre-award proposal development / post-award research administration and nano-fabrication service center billings. Provide high level financial planning, reporting, analysis, and forecasting with an understanding of the strategic and operational objectives of the laboratory. Supervise, train, and mentor those in the central fiscal office as well as the administrative assistants who carryout day to day financial activity.In collaboration with Directors, develop short and long-term financial management strategies and communicate these strategies to staff.Provide direction to faculty and their administrative staff to assure compliance with federal regulations (including Uniform Guidance) and established Institute and department policies and procedure. Develop Lab policies to ensure compliance at the lab level.

Enter and maintain Employee data in the Oracle Human Resource Management System.Document HR tasks & procedures, including the Annual Review Process, Faculty Reappointment, Benefits processes, Employee Self-Service, and Manager Self-Service.

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