Currently creating strategic recommendations for clients by analyzing consumer behavior & media consumption habits and creating compelling storylines.

Selected to join a diverse cohort of 130 students for a national fellowship providing professional development, mentorship, and networking opportunities with industry leaders in tech and media.

Developed concise audience segment profiles using PRIME Lingo media analytics software, creating concise and data-rich narratives to inform targeted media buying strategies for clients. Also conducted primary and secondary research for an internal project focused on adapting to the rapidly evolving digital media landscape, presenting actionable recommendations to the C-suite to optimize audience engagement and drive long-term growth.

Stocked shelves, unloaded pallets, and sharpened mental math skills at the cash register.

Completed a competitive analysis of Target Corp. to identify current weaknesses and created a marketing campaign focused on alleviating supply chain issues and increasing customer loyalty.

Developed a business plan for UniTix, a transit app designed for commuters in the NYC metro area. Pitched the idea to a panel of judges.