Product Reporting and BI Enablement team lead responsible for the development and distribution of reports and analyses providing decision support for Comcast's core products (e.g., internet, mobile, video, home, and voice).▪ Accountable for the development of many of the company’s top strategic data enablement products while also maintaining a portfolio of +200 enterprise reporting products (e.g., daily, weekly, monthly, annual production). ▪ Developed and enhanced an executive dashboard suite of products supporting Comcast’s 5 core businesses.▪ Established vital internal partnerships (e.g., data stewardship, engineering, operations, architecture, strategic analytics, business leads, PMO) to secure participation and alignment in the production of data-powered intelligence products.▪ Identified KPIs for multiple new product launches/features and ensured that reporting/analytics were available on day of launch.

Product manager and analytics lead for Comcast's digital movie business. Oversaw daily platform performance, analysis, forecasting, budgeting, customer segmentation, A/B testing, marketing optimization, inventory management, vendor relationships, and pricing / monetization. Reported to the VP of Subscriptions & Platforms.▪ Delivered 8-figure revenue increases by identifying, spearheading, launching, and tracking product improvements with a focus on the end-to-end customer experience and opportunities to differentiate in a climate of growing competition.▪ Developed customer segmentation model and deployed on Comcast's X1 guide, enabling a personalized customer experience on the movies menu for the first time in Comcast history.▪ Collaborated with content strategy team to drive increased premium subscription sales through targeted marketing campaigns.▪ Identified and led opportunities to create a more logical and consumer-friendly navigation while increasing content monetization with various tactics (e.g., A/B testing, editorial look and feel, free episodes, trailers, and themed carousels to promote acquisition, retention, and win-back).▪ Generated a +25% YoY gain in content library revenue by analyzing and prioritizing content / titles.▪ Engaged predictive analytics to redefine the placement rules for new titles based on box office success.▪ Maintained an ongoing cadence of competitive analysis (e.g., Amazon, Netflix, Tubi).▪ Facilitated and led relationship with external vendor to exchange data, resulting in significant increases in Comcast's revenue share in cable/telco home entertainment space.▪ Served as a trusted resource to content distribution and acquisition teams. Negotiated and secured studio incentive deals that resulted in 7-figure cash-flow improvements.

Recruited to join a nascent data strategy department focused on data-driven customer segmentation to support all Comcast online and app video / streaming platforms. Reported to the Senior Director of Data Strategy and the GM of Movies, PPV, & Commerce.▪ Designed and launched Comcast’s first customer-level targeting model that leveraged AI-based predictive analytics to inform marketing strategies and revenue forecasts. Tested data variables to determine performance of titles across customer segments. Model strengthened marketing attribution and elevated tactic ROI as measured by revenue / CPMs.▪ The predictive model also resulted in savings by replacing the work of an outsourced vendor.▪ One of the first Comcast employees to fully map the viewer journey, identifying sequential viewing (binging) as a differentiator and the standard for the future commercial success of the on-demand service.

Ran digital analytics for the Comcast.net customer portal (rebranded to Xfinity.com), Fancast.com streaming video site (rebranded to Stream), and the Xfinity streaming app. Managed an 8-member team of U.S. / offshore analysts responsible for analytics code deployment, platform and customer segmentation analysis, reporting, and site redesign / improvement collaborations with developer teams.▪ Member of the product team that was instrumental in growing Xfinity.com visits and XfinityTV.com monthly unique visitors. Generated 5% growth in Xfinity.com annual site visits and 8-figure incremental revenue by identifying and resolving a technical issue with email sign-out.▪ Leveraged the results of A/B testing to recommend and gain buy-in for the 2010 Xfinity.com site redesign.▪ Delivered 110% of traffic goal by designing and executing a new customer journey strategy for Fancast.com. Reached record number of monthly unique users.

Leveraged Fortune 100 technology experience to track, identify, and lead opportunities to improve the customer experience and growing usage on the interactive Comcast.com portal serving tens of millions of B2B / D2C customers. Concurrently served as part of the team that launched Fancast.com—the first-of-its-kind streaming hub for movie / TV content.▪ Engaged Omniture SiteCatalyst and Discovery (now part of Adobe) and other analytics, measurement, and optimization technologies to identify trends, map the customer journey (abandoned vs. completed tasks), and spearhead improvements.▪ Defined KPIs / measures of success and oversaw site performance reporting.▪ During this time, digital consumers grew +40% to +14M subscribers. (source: Comcast 2008 Q2 Investor News Details)

Software engineer responsible for writing code, functional specifications, and technical specifications for industry leading healthcare software that audited medical claims for 85% of covered lives in the United States.