Benjamin Cook Email & Phone Number

Minneapolis, Minnesota, United States

PRX is one of the world’s top podcast publishers, public radio distributors, and audio producers, serving as an engine of innovation for public media and podcasting to help shape a vibrant future for creative and journalistic audio.In my current role, I manage relationships with station decision-makers who seek to fulfill their mission and grow their audience. Part of that partnership means presenting content solutions from PRX’s broadcast portfolio that speak to the diverse needs of today’s listeners. And thinking strategically about program placement, on-air promotion, fundraising and how to reach new audiences in the podcast space.SUCCESS HIGHLIGHTS:➢ Secured new placement of global new magazine, “The World,” on 36 stations including Wisconsin Public Radio, WUSF-Tampa and KRPS-Pittsburg.➢ Rallied PRX hosts and producers to produce emergency on-air fundraising spots for Hawaii Public Radio. Initiative helped garner 900+ contributions and $240k+ to benefit “Maui Strong” recovery effort. ➢ Devised first-ever social media campaign on LinkedIn geared toward stations; achieved 10,000+ impressions from public media leaders in top 100 markets.

Minneapolis, Minnesota, United States

The Event Group is a full-service event production and marketing agency focused on corporate events, global marketing, production, and strategic planning.While in this role, I drove marketing communications and registration for all owned and partner events. During COVID-19 we pivoted to all virtual which enhanced my skillset in negotiating consensus, webinar production and building out virtual events.SUCCESS HIGHLIGHTS:➢ Secured co-marketing agreements with 10 partner organizations for Summit➢ Led steering committee to select 2021 virtual platform for Summit➢ Launched and administered monthly Cyber Security Summit webinar series

Minneapolis

As Marketing and Registration Specialist, I was the SME in The Event Group's new registration system. Working with the solutions vendor, I developed the online ticketing for the 2019 Cyber Security Summit. Additionally, I shadowed the Summit's Managing Director to secure numerous co-marketing agreements. SUCCESS HIGHLIGHTS:➢ Launched new registration for 2021 Cyber Security Summit, configuring conditional ticket logic to upsell registrants and draw 800+ registrants➢ Co-led programming committee for healthcare & med device cybersecurity seminar; handled meeting minutes, speaker action items and on-site logistics

Minneapolis

Public Radio International (PRI) was a leading force in American public radio, creating and distributing informative and engaging content for over 3 decades (1983-2018).As Trade Marketing Manager, I developed strategic marketing plans for priority programs, conceived PRI’s conference strategy, and managed relationships with key production partners - sharing marketing vision, strategy and regular updates.SUCCESS HIGHLIGHTS:➢ Launched collaborative content initiative that drove station engagement in 9 markets; project saw marketers and radio journalists working together in unprecedented ways.➢ Orchestrated relaunch event for arts & entertainment show during industry conference; drew 200+ attendees and new sales leads➢ Developed social media kits to help stations bid farewell to retiring classical music host; inspired 100+ comments across FB, Twitter and Instagram

Minneapolis, Minnesota, United States

As Trade Marketing Associate, beyond executing marketing communications, I assumed more project management responsibilities, including working with a design firm to bring to life our integrated marketing campaign, “Give Voice.”I also reformed an antiquated system that marketing and radio distribution were using to collect and share information related to PRI special programming. The new infrastructure of Google Docs and dashboards helped eliminate redundant communication and critical information gaps.SUCCESS HIGHLIGHTS:➢ Drove 910 visitors to media-rich web materials as part of spring marketing campaign➢ Implemented re-engagement campaign that grew email newsletter subscriber base by 23%➢ Instituted Google docs communication infrastructure used to distribute 150+ hours of radio

Minneapolis

My first role with PRI featured a heavy dose of copywriting and content development as I executed marketing communications across a wide range of traditional and digital channels, including email newsletters, web, events and social media.Beyond tactical execution, I developed a two-pronged social media strategy that aimed to diversify the content PRI was sharing on its social channels, and equip station affiliates with digital assets they could leverage on their channels. SUCCESS HIGHLIGHTS:➢ Devised, presented and executed social media strategy➢ Developed social media kits to help stations drive tune-in to new radio series; triggered 44 posts across the country on Facebook and Twitter➢ Increased average click-through rate of weekly email newsletter by 96% (YOY)

Bachelor Of Science, Marketing

Activities and Societies: American Marketing Associations (AMA); Member Phi Sigma Iota, International Foreign Language Honor.

Masters Of Education, Second Languages And Cultures