Digital media and technology leader with two decades of experience working with marketers, media companies, and advertising / marketing technology. Professional passion: Solving interesting problems with interesting people.Career focused on the data, processes, and tools that sit behind digital advertising and online marketing activities, through both traditional sales channels and programmatic. Diverse, broad-based experience set, ranging from driving sales strategy, yield management, and revenue optimisation for publishers and media owners; to marketing, professional services, and business operations for advertising / technology start-ups. Areas of specialisation include: - B2B marketing and professional services- business operations and go-to-market planning- marketing and ad tech systems planning, development, and deployment - media sales strategy and product planning - pricing, inventory, and yield management; media revenue optimisation- data management and consumer targeting