Benjamin B. Email & Phone Number

United States

Pittsburgh, PA, US

• Niche is the leader in school search. Our mission is to make researching and enrolling in schools easy, transparent, and free. With in-depth profiles on every school and college in America, 140 million reviews and.
• Steer user growth initiatives that increase brand visibility and user engagement on social media platforms, including TikTok, Meta, and Snapchat.
• Own a 7 figure annual budget, connecting quality user growth to direct and indirect business revenue potential; leverage insights and data to closely monitor budgetary allocations to maintain transparency, strategic.
• Collaborate seamlessly with internal reporting/analytics, B2B, sales, RevOps, creative, lifecycle marketing and brand strategy teams to align strategies and drive cohesive marketing initiatives.
• Elevate data transparency and inter-departmental collaboration by personally developing comprehensive dashboards to facilitate informed decision-making at company-wide level.

Greater Atlanta, Georgia, US

• I executed global marketing strategies for App Install campaigns across 30 different apps with over 800 million downloads and 55 million monthly active users (MAU), working closely with the CEO/Founder to scale user.
• Grew product marketing portfolio from 10 to 30 hyper casual apps by overseeing market viability testing on iOS and Android apps, launching viable apps following comprehensive retention analysis that determined most.
• Developed individualized marketing strategies for each app within Tastypill’s portfolio, recognizing unique retention quality characteristics and revenue potential for distinct apps.
• Orchestrated global cost per install (CPI) analyses across diverse 10 app marketing networks, yielding custom return on ad spend and/or revenue per install metrics for each app, optimizing campaign efficiency and.
• Maintained P&L ownership, skillfully balancing efficiency of CPI with lifetime value (LTV) considerations to maximize profitability while ensuring sustainable growth.
• Assembled and led a dynamic remote UA team composed of data science analysts, campaign managers, and creative designers; fostered a collaborative environment that thrived on ongoing training and strategic transparency.

New York, NY, US

• I orchestrated unified performance across client-partnered channels, including SEM, SEO, and Paid Social, driving seamless strategy integration, attribution alignment, and data fluidity for enhanced campaign.
• We grew Norwegian Cruise Line’s marketing budget ~2.5x (7 to 8 figures) over five years across Paid Social and Paid Search channels. Led team of up to 15 members to strategize and execute budget expansion plans while.
• Undertook P&L ownership, managing every facet of financial health for NCLH accounts for agency and client; facilitated data/technical problem-solving while directing project management, prioritization, and value.
• Provided strategic consultancy for Enterprise Car Rental to facilitate transition of their campaign management platform from Adobe to Search 360 through frequent in person collaboration and support.

New York, NY, US

New York, NY, US

Germany, DE

• I managed, strategized, optimized, and analyzed Pay-per-Click (PPC) campaigns spanning Search, Display, Video, and social media platforms to effectively target diverse markets to drive enhanced engagements and.
• Cultivated educational and training-oriented environment within the marketing team by bolstering cross-channel knowledge sharing and proficiency to optimize overall campaign effectiveness.
• Provided strategic advisement, support, and coordination with other marketing channels to create cohesive and impactful brand messaging.
• Collaborated closely with technical marketing and web/mobile engineers to enhance internal and external site and app tracking, facilitating data-driven insights for campaign refinement.
• Managed intricate process of translating substantial amount of ad copy, ensuring accurate and culturally relevant messaging across diverse markets.

Panama City Beach, FL, US

I oversaw and directed daily operations, strategies, and market direction for Search, Display, and Video campaigns across US and European markets, ensuring effective performance and growth of efforts.

London, Greater London, GB

I led innovative campaign initiatives for client accounts, providing strategic guidance to effectively communicate PPC strategies and best practices.

Panama City Beach, FL, US

I developed and implemented new strategies that evolved companywide SEM/Marketing efficiency and profitability; reported on SEM performance and recommended strategic updates to senior leadership.

Panama City, FL, US

"The Panama City Marine Institute is a not for profit organization whose mission is to redirect and motivate at risk youth to accept responsibility for their actions, develop respect for themselves and others, and become productive members of the community."

Master Of Science, International Affairs

Bachelor Of Science