Benjamin Glaenzer Email & Phone Number

Paris, Île-De-France, France

Launch and manage new BU within Back Market to enable businesses (from SMEs to Large Enterprises) to buy refurbished IT in order to reduce their carbon footprint and make significant financial savings. IT equipment for businesses is a 0.8T$ industry in profound mutation for which Back Market wants to become preferred partner to answer great ecological challenges.As GM, I am in charge of BU P&L, building "Back Market fo Business" from scratch.

Paris, Île-De-France, France

Finstart is the first marketplace for freelancers in Finance, Accounting, Risk, Compliance to find their next mission. Need a proof this start up has great potential? BNP is their client.I am acting as Advisory Board Member since I met Finstart great founders, Grégoire and Pierre, at Schoolab while doing mentoring, in order to assist them in this entrepreneurial adventure with marketplace best practice sharing.

Paris, Île-De-France, France

Mission: BackMarket (4 months), ManoMano Pro (6 months)Digital strategy consultant and manager. I offer strategic and operational support by leveraging 20 years experience at disruptive digital platforms (eBay, Airbnb, AliExpress) with 360° business ownership & expertise (Sales & Account Mgnt, BD, Marketing, UX/Product):- Digital strategy definition- New digital business models & product launch- Go-to-market digital plan definition- Sales & Ops teams management- Marketplaces management (C2C, B2C, B2B)- Digital Sales & Supply operations: acquisition, account management, seller quality, segmentation- Client funnel conversion optimization- User Experience and Customer Journey optimisations- Growth Marketing and Communication strategies (Google shopping, SEM, SEO, Social, Affiliation) in partnership with CelsiusMissions:ManoMano Pro (B2B) - 6 months- Ops & Business team management- Manage new markets scale up and launch (Spain, Italy and Germany)- Optimize user experience specific to B2B (VAT, payment, delivery, aftersales)- Key analysis to support business (i.e. User segmentation, LTV, P&L, operating dashboards)BackMarket for Business (B2B) - 4 months:- Define strategy to launch B2B marketplace- Run competitive benchmark (leveraging FoxIntelligence)- Run users analysis (segmentation, LTV, Class churn & repeat, funnel conversion) - Define Product MVP (key features to develop for launch and scale)- Build P&L model- Define growth go-to-market strategy and plans.

Station F

Coaching session with start ups incubated by HEC incubator at Station F: Luko, AskAndy, Adalong, SpaceFill, Krowdis, Brainee, ...

Paris Area, France

Coaching sessions with start ups: Tokki, Siouplait, Lemonaide, ...

Paris Area, France

AliExpress - marketplace part of Alibaba ecosystem, meant for Chinese merchants and manufacturers to sell outside China. AliExpress is top#3 Marketplace in France (26 millions visits/month - Similarweb Juillet 2019). Double digit YoY growth.- Defining growth strategy in French market - Develop operational plans to open platform to French merchants (incl. API partnerships, Seller Product adaptations, sales and account management), with key retailers partnerships management.- Coordination with Global Marketing and Traffic teams to optimize users acquisition strategy and plans on all channels (SEO, SEA, Affiliation, partnerships, ...)- Adapt and optimize User Experience (user interface and funnels, Delivery and return, Customer support)

Paris Area, France

Mission for leading pure player in turn case:- Supply chain review and optimizations (i.e helping clients to renegotiate transport deals)- User Experience optimizations and implementation to increase buyer conversion- Supporting client's Product teams to evolve into agile mode with greater customer centric view

Paris Area, France

- Define European strategy, operational plan, product and market prioritization to develop B2C supply in European Vacation Rentals markets.- Focus on professional segment (property managers, real estate agencies) by building B2B account management playbook and segmentation, prioritizing API partnerships and defining B2B communication plan. - Set up Market Coordinators team globally (EMEA, APAC, US). 50 agents to provide support to professional hosts.- Strong coordination with Global Product team. - Double digit growth in European B2B supply- Team management: 50 people in matrix organization (Territory managers, Market managers, Market coordinators) thru 6 offices (Paris, London, Dublin, Barcelona, Milan, Berlin)

Paris Area, France

- Define strategy and market prioritization to develop supply in France.- Focus on Vacation Rentals markets (non-urban) by building C2C playbook (including Marketing, PR, telesales, local events) and leading specific initiatives to enhance listing quality and host hospitality.- Double digit growth in French Supply- Team management: 5 Market Managers.

Paris Area, France

- Responsible for marketing and product strategy and operations.- Initiate brand positioning from local website into social network enabling neighbors to help each other.- Lead full site redesign. New site and back-office developed in 4 months with mix of inhouse and external development under Symphony technology, with SCRUM methodology (launch Oct 13).- Mobile strategy definition and App launch (T1 2014).- Communication and traffic acquisition campaign launch (PR, SEM, SEO, affiliation, social community management).- Team management of 10 people.

Paris Area, France

- Launch of Classifieds on eBay.fr (1.5M live ads)- Acquisition and activation of C2C sellers via marketing, pricing, product and user experience optimizations.- Definition and execution of "Trust and Safety" strategy for C2C- Launch of Customer Support service for classifieds ads quality moderation.- Team management: 2 people. Strong collaboration with Product & Marketing team in matrix organization.

Paris Area, France

Kijiji, free & local classifieds site, developed by eBay. 1M live listing, 6% reach Nielsen.- P&L responsibility from launch- Definition and execution of business strategy thru marketing, communication, sales and product- Built and implemented Customer Support for Kijiji France- Team management of 5 persons with strong coordination with centralized Product team

Paris Area, France

Responsible for new users acquisition for eBay.fr via online marketing (SEO, SEM, affiliation, online partners)- Definition and execution of acquisition strategy thru SEO, SEM, Affiliation, strategic online partnership- Budget management- Deals negotiation with key portals and Internet providers- New ROI definition for better performances tracking and decision making- Team management of 5 persons (SEO, SEM, Affiliation, partnership, tracking)

Paris Area, France

Responsible for Supply and Category development on eBay.fr thru B2C sellers acquisition and activation- Definition and execution of category development strategy thru B2C sellers acquisition and activation, onsite promotions, pricing, category structure optimizations- Promotions definition: 1€ auctions event, insertion fees discount promotions- Team management of 6 category managers (High tech, media, fashion, collectibles...)

Master'S Degree, International Business/Trade/Commerce

Master'S Degree, Marketing And Communication

Maîtrise De Gestion, Marketing