Channel Sales Director driving SaaS & Analytics as a Service revenues for Dynamic Yield, SessionM, Mastercard Addressable Audiences by partnering with Global System Integrators (GSI), global agency networks, publishers & broadcasters, adtech's and their enterprise clients to deliver marketing automation, personalization, cx and loyalty solutions.Channel Partners incl. Deloitte, WPP, GroupM, Eyeota, Accenture, Dunn & Bradstreet, Experian, News Australia & Nine Entertment Co.

Sales, product and partnership specialist across of data & analytics, enterprise marketing technology, performance media and advertising. E-Commerce, Retail & FSI clients incl. Westpac Bank, Airbnb, Ticketek, Myer, Australia Post, Latitude Financial Services, JTO & Japan Airlines.

A member of the Leadership Team; I led the end-to-end launch of Yahoo and BrightRoll proprietary DSPs, DMPs, SSPs and the Native Marketplace, Yahoo Gemini incl. the leadership of the specialist sales, operations, and data product management teams. Over 4yrs leading specialist performance media sales, programmatic sales, SaaS sales, campaign optimization, and strategic partnerships with publishers, search engines, app developers and ad tech.Business Development and Commercial… Show more A member of the Leadership Team; I led the end-to-end launch of Yahoo and BrightRoll proprietary DSPs, DMPs, SSPs and the Native Marketplace, Yahoo Gemini incl. the leadership of the specialist sales, operations, and data product management teams. Over 4yrs leading specialist performance media sales, programmatic sales, SaaS sales, campaign optimization, and strategic partnerships with publishers, search engines, app developers and ad tech.Business Development and Commercial Partnerships across Search Monetization, Ad Representation and Data Partnerships.Thought Leadership and Representation executed via speaking opportunities at trade events and editorial in trade press. Show less

Co-author: IAB Australia - Native Advertising Playbook.

TURN, acquired by Amobee (Singtel) is a SaaS platform for the digital marketing ecosystem incorporating self-service programmatic media buying software and a data management platform for Marketers, Agencies and Publishers.

Fairfax Media's Data & Audiences Group deliver data-driven advertising solutions across Display, Video, Mobile, Social and Custom Solutions for Brand and Direct Response Advertisers alike.Responsibilities include national advertising budget responsibility (agency and direct), sales team management, business development, new product initiatives, sales strategy.

The Microsoft Media Network is Microsoft’s premium display advertising network, combining the reach of Microsoft’s network of owned and operated sites, such as leading brands MSN and Windows Live, with those of up to 300 quality partner sites.Key responsibilities include client service and revenue growth across key agency and direct advertiser accounts.

Develop and implement the digital marketing strategy covering website and online product developement, social media, email marketing and SEM.Responsible for growing traffic marketshare, database member acquisition, building online brand awareness and managing digital agency relationships.

My role incorporated digital strategy and project management across eDM & eCRM campaign's for clients including Kimberly-Clark, MasterFoods and Foxtel.

Special Projects: Self-Service Print & Radio Ad Platform for RetailersAdvertising Brand & Legal Approvals Briefing Creative & Media Agencies