Benjamin Cole Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, Australia

ALI Group is a leading provider of financial protection to Australian home and property buyers.Key responsibilities: - Accountable for the day-to-day maintenance of enterprise level content management systems- Maintenance of the content editorial calendar to manage digital content and plan specific, timely marketing campaigns- Collaboration with agency partners to drive best in class Search Engine Optimisation- Build, manage and segment email lists and campaigns through Pardot- Provide hands on CRM and marketing automation knowledge to support the sales team- Identify and implement digital process improvements and efficiencies- Evaluate, measure and report on the performance of digital initiatives

Sydney, Australia

Velocity Frequent Flyer is the frequent-flyer program of Virgin Australia.Key responsibilities:- Optimised Acquisition channels to meet member growth targets- Developed and executed integrated campaigns for members in their first year and through the customer lifecycle including campaign segmentation, copy and creative- Worked closely with the Campaign Analytics team to ensure marketing is targeted, relevant and effective- End to end execution of incentives and competitions to drive member engagement- Supported campaign tracking and reporting across acquisition and customer lifecycle campaigns

Sydney, Australia

As a leading, worldwide provider of navigation technology, Garmin is committed to making superior products for automotive, aviation, marine, outdoor and sports that are an essential part of it's customers’ lives. Garmin's “vertical integration” business model keeps all design, manufacturing, marketing and warehouse processes in-house, giving more control over timelines, quality and service. The Marketing Coordinator (Digital) role involved planning, implementing and evaluating digital initiatives domestically and internationally that would serve to strengthen the brand.Key responsibilities:- Email Marketing Campaigns- Digital Reporting for Online and Social Channels- Website Content Management- Online Store Promotions- Blog Management - Wordpress- Social Media Growth & Service

North Ryde

Macquarie University is one of Australia’s leading higher-education institutions, engaging more than 45,000 staff and students annually with a diverse range of academic and community based offerings. The role placed responsibility in marketing the services and facilities provided by Campus Life - U@MQ Limited in creating and delivering innovative programs to enhance the university student experience. Key responsibilities:- Supported and led the rollout of marketing plans for Campus Life services and facilities- Coordinated the development and production of key annual projects such as the Promotional Opportunities Brochure and 2016 University Diary- Contributed to and participated in promotional activity to support high traffic events such as Info Day, Future Students evenings and most significantly, O-Week- Developed strong relationships with internal and external stakeholders, such as university colleagues, organisational suppliers and strategic partners advising and managing expectations when necessary- Proactively contributed to the ongoing development of Campus Life’s online and digital spaces including web and social- Management of marketing campaigns from start to finish ensuring artwork design and development, arrangement of printing solutions, post project reports finalised and full financials completed

Sydney, Australia

Cancer Council NSW is one of Australia's largest and most reputable charities within the non-for profit sector. The organisation operates by providing and delivering in four key areas: Research, Advocacy, Information Services and Fundraising. The Marketing & Events Administration Intern role extended primarily to promotion within digital marketing channels whilst assisting in the formulation of strategic ideas for annual fundraising events. Key responsibilities:- Email marketing for fundraising events (Campaign Monitor)- Supported marketing initiatives, communications and use of online systems- Responsible for acquiring corporate sponsorship donations by Fitness First, Sol Republic and SKINS- Made calls to support fundraisers and increase marketing outreach- Developed educational stimuli to guide future interns who come into the role

North Sydney

Centryc provided experience-based businesses, such as amusement parks, attractions and live music events, with a platform for real-time digital marketing and social media interactions. Melding innovation and collaboration with leading edge technology, the business was able to deliver a platform with multi-layered engagement sophistication.Key responsibilities:- CRM system development and maintenance (Capsule CRM)- Market research into industry specific trends along with SWOT analysis- Analysis of data input and conditions to ensure accuracy within the system- Assisted the launch of a new product into the marketShortly after the conclusion of my internship at Centryc, the firm was acquired by the international imagery solutions firm, Magic Memories.

Hsc

Bachelor Of Business Administration (Bba), Marketing/Management