Benjamin King Email & Phone Number

Bellevue, Washington, United States

Seattle, Washington, United States

Directed strategic and creative initiatives for the utility’s social media platforms, specializing in crafting high-impact, zero-click content to captivate and engage inactive customers.Developed and executed a short-form video strategy that boosted engagement and expanded the audience on Instagram and Facebook. Designed the strategy to be scalable, incorporating provisions for integrating content creators and contractors to address in-house capacity constraints.Led video… Show more Directed strategic and creative initiatives for the utility’s social media platforms, specializing in crafting high-impact, zero-click content to captivate and engage inactive customers.Developed and executed a short-form video strategy that boosted engagement and expanded the audience on Instagram and Facebook. Designed the strategy to be scalable, incorporating provisions for integrating content creators and contractors to address in-house capacity constraints.Led video content creation, including pitching ideas, storyboarding, filming on location, and editing. Maximized content efficiency by filming multiple videos on similar themes simultaneously to enhance productivity and engagement.Crafted and executed a LinkedIn strategy targeting business professionals, incorporating direct appeals to clients and thought leadership content to foster engagement and build authority on the platform.Developed and implemented a comprehensive paid social strategy to advance program-specific and overall utility goals. Utilized Meta, LinkedIn, and Google platforms strategically to align with content objectives and target diverse audiences.Oversaw the development and implementation of social media policies and procedures, covering content standards, influencer guidelines, and external contractor requirements across multiple platforms. Show less

Olympia, Washington

Directed the agency’s creative and digital media presence, leading an educator-focused social media and video campaign that earned a Perfect Score and won Best in Show at the Washington School Public Relations Association’s 2021 Awards Show.Led the creative team, overseeing video and social media staff to drive innovative content and campaign execution.Spearheaded the agency’s first rebranding in over forty years, managing staff and leadership engagement, facilitating the… Show more Directed the agency’s creative and digital media presence, leading an educator-focused social media and video campaign that earned a Perfect Score and won Best in Show at the Washington School Public Relations Association’s 2021 Awards Show.Led the creative team, overseeing video and social media staff to drive innovative content and campaign execution.Spearheaded the agency’s first rebranding in over forty years, managing staff and leadership engagement, facilitating the transition to the new brand, and implementing strategies to ensure brand consistency post-transition.Represented the agency at the Joint Information Center, acting as a liaison to the education sector during the critical early weeks of the COVID-19 pandemic response and providing ongoing strategic communications direction throughout the crisis.Designed the agency website and contributed to the redesign of its information architecture to enhance user experience and functionality.Revised agency content standards and collaborated with stakeholders to update and modernize outdated content.Led the Style and Brand Committee in rewriting the agency’s style guide to ensure cohesive and effective brand communication.Managed the agency’s email marketing platform, providing strategic oversight to overhaul the system and maintain message integrity while leading a team of 90+ content writers.Authored and edited press releases and blog posts, and oversaw the agency’s Medium publication, which received Best in Category at the Washington State Public Relations Association’s 2018 PR Awards. Show less

Olympia, Wa

Assisted on relaunch of intranet website, creating and managing content on hundreds of pages and gaining experience with Orchard CMS.Edited and provided layout services for the newsletter of the agency's professional development organization, the IAWP.Collaborated with Internal Communications Manager to write, edit, and proof articles on agency events and employee achievements.Developed surveys to better understand the needs of imaging unit in research and testing phases of new… Show more Assisted on relaunch of intranet website, creating and managing content on hundreds of pages and gaining experience with Orchard CMS.Edited and provided layout services for the newsletter of the agency's professional development organization, the IAWP.Collaborated with Internal Communications Manager to write, edit, and proof articles on agency events and employee achievements.Developed surveys to better understand the needs of imaging unit in research and testing phases of new process improvements.Wrote, edited, and provided layout for several in-unit training guides, helping provide unit with training and reference materials for all processes.Provided direct hiring assistance as member of three-person panel to interview for open positions, filling five vacancies with qualified candidates.Specifically selected to work on Lean Process Improvement Project under supervision of Assistant Commissioner. Show less

Hosted, produced, and contributed stories to Vignette, a story-telling show in the vein of This American Life or Radiolab.Trained as production assistant, creating promos, public service announcements and underwriting spots.Hosted Ballot Result, a music show with frequent in-studio guests.Designed and executed multi-faceted marketing campaign for Ballot Result, launching Ballot Result to new heights as one of the station's premiere shows.

Master Of Communication In Communities And Networks

Bachelor Of Science (Bs), Communication And Media Studies

Worked for KPSU, the college radio station, for two years. Studied a broad range of topics, including critical theory, public relations.

Associate'S Degree, General Studies

Radio station DJ for two years. Wrote for the college newspaper, the Blue & Gold.