● Bootstrapped d2c omnichannel and digital-native consumer brand. ● 6th fastest growing e-commerce business in Sweden in 2020 (Source: SVEA)● Multi-million EUR revenue with positive EBITDA from year 1● Opened first physical retail flagship in Central Stockholm in February 2022Key daily responsibilities: ➤ Creative direction and execution➤ Product development ➤ Content creation and editing (video, photography, copywriting)➤ Go-to-market / direct-response digital marketing / organic channels➤ Supply chain and sourcing ➤ Website build and conversion optimisation➤ Operations (logistics, customer experience, retail store operations etc.)

NOTHINGS SOMETHING (abbr. "NOSO") is the embodiment of the modern polymath: one who indulges in a myriad of cultural, sporting and intellectual disciplines. We exist to celebrate, facilitate and inspire the culturally astute "scholar-athlete". Our body of work is guided by a multifaceted design ethos - one that bridges sartorial and athletic sensibilities. Based in Stockholm, we are purveyors of Prêt-à-Porter pieces for the polymathic individual.

● Consulting Swedish tech, e-commerce and B2B clients in their: user/customer acquisition and retention, go-to-market, and international expansion strategies ● Collaborating with cross-functional teams such as Marketing Science, Creative Shop and Solutions Engineering to elevate clients' success● Transforming how clients' measure success and elevate growth through: hypothesis driven experimental design (incremental conversion and brand studies), agile marketing through split-testing and data-driven attribution. ● Spearheaded the "Venture Capital x Facebook growth" project in the Nordics where we have partnered with Sweden's leading venture capital firms to scale their portfolio companies ● Planning and executing marketing strategies with a complex ecosystem of stakeholders (clients, venture capital funds, ad-tech partners, media agencies, planning agencies and creative agencies)● Establishing and maintaining c-level relationships of Sweden's fastest growing ventures

● Co-led an internal management consultancy project sponsored by PwC Sweden's executive team● Analysed data for this engagement through quantitative data and qualitative interviews with PwC partners, directors, managers, associates and experts across Sweden (Stockholm, Gothenburg and Malmo) and USA. ● Presented findings and distributed a white paper to 1) Executive team of Assurance and 2) Executive team of PwC Sweden● Findings used to establish new talent strategy programs

● Co-created a model that predicted the number of daily and weekly streams a song will accumulate on Spotify● Used big data analytic tools to gather insights that allowed us to develop marketing strategies and efficiently allocate marketing spend

● Assisted startups from the global 'scalers program' in their expansions efforts abroad through conducting market analyses, networking and establishing local partnerships

● Provided immediate banking transactional needs and financial advice to private and business customers● Generated leads (credit, loans and insurance products) for our specilaists● Recruited to be a part of Sydney city's first 'Bank Now' bank branch, the first cashless Westpac Bank in the city of Sydney

www.kuhlektiv.comKUHLEKTIV, pronounced ‘collective’ – is a photographic production company that I co-founded with two other colleagues. We worked with big name brands on projects spanning from music festivals, product launches Mercedes Benz Fashion Week to food menu shoots. This was the first ever company that I started as I found out that I could actually monetise my hobby. I was an "accidental entrepreneur" and had no idea how to run a business in the beginning but learnt through trial an error - this project kickstarted my passion for business.● Paid myself a salary equivalent to the national average whilst studying full time and working only a few days a week● Funded my studies and re-location to Sweden ● Formed strong relationships with several key customers that provided repeat business● Learnt the basics about social media marketing and building engagement ● Awarded Lipton Ice Tea Snaps of Summer Finalist

Carlile Swimming is a leading swim school in Australia and provides swimming programs for all ages, from infants to Olympians. It is considered a world leader in aquatic education and has been pioneering new teaching and training methods for more than fifty years. ➤ My first ever proper job at the tender age of 15➤ Conducted both group and private lessons for children, teenagers, adults and people with disabilities.➤ First aid certified